Flyers Rule, Newspaper Ads Drool!

Discussion in 'Lawn Mowing' started by DBM, Apr 12, 2001.

  1. DBM

    DBM LawnSite Member
    Posts: 66

    It's my first year and you guys were right. Flyers are working very well for me this year (so far 4% response), and I've been able to close on about 30 to 35% of my bids. Newspaper adds on the other hand are bringing out the undesirables - ie. 3 calls from the last ad where they wanted me to cut 8" tall grass, people calling me out only for me to find they thought their contractor was charging them too much (they aren't), cheapskates galore, difficult lawns, and a closing percentage of 15%.
    Flyers are much cheaper to boot.

    Doug
     
  2. corycc

    corycc LawnSite Member
    Posts: 67

    I very much agree. It is costing me an arm and a leg for my newspaper add, and so far no response. Now my flyers on the other hand. Huge response with a very good rate for new jobs. I guess it is just more personal, it just brings it to their attention better.
     
  3. jasonp

    jasonp LawnSite Member
    from Alabama
    Posts: 147

    I also agee that you can get some strange calls from some strange people from the newspaper ad. Every once in a blue moon you will get a good one from it, no matter what kind of advertising it will pay for itself. Like I passed out about 500 door hangers and got a call from two, one was wanting a chemical treatment for killing weeds on his lawn which I knew nothing about, but the other wanted simple cutting every other week and hedges trimmed so it payed for itself and then some.
     
  4. Southern Lawns

    Southern Lawns LawnSite Senior Member
    Posts: 259

    Flyers are a great way to generate business. You can target areas you would like to work and eliminate areas you don't. Of course most of the competition has the same idea but it sure has worked for me. I make it a Sunday morning ritual, I leave the house about 5:00am (I take the wifes Jeep, has the fold in side mirror). Grab a bunch of flyers, go get a biscuit at Hardees. I target the nicer areas. My success has been with the mid range homes 175k to 250k. Not surprising that a few of the 900k homes I do are the cheapest and most picky. Oh! Sunday morning, less traffic and I can drive on the wrong side of the road and stuff paperboxes and most everyone gets the Sunday paper, I tuck it in with the paper. The last few people to call actually thought it was part of the newspaper. Just thought I'd share that with ya'll.
    Raymond
     
  5. Randy Scott

    Randy Scott LawnSite Bronze Member
    Posts: 1,915

    Flyers are pretty good for responses. Actually my most effective type of advertising compared to the phone book or newspaper ads. I don't know about the "driving on the wrong side of the street" though. You said it yourself, "wrong side". Get the wife to drive. We delivered over 5000 and she only brushed up against one paperbox. I was pretty impressed with that. I probably would've hit more being in such a hurry. :)
     
  6. Kends

    Kends LawnSite Member
    Posts: 25

    It's my first year too. I disagree. I hung a 1000 flyers, and ran an add in the local papers. Cost me $180.00 for 4 weeks. It goes in 3 papers that go out on Wed. and Sun. The response from the paper ad is double the flyers.

    I have also found that getting jobs this year is a lot of who you know. I started advertising a month ago and have 15 full time accounts...and my phone rings every day.

    GOOD LUCK!

    ken

     
  7. jjfehr

    jjfehr LawnSite Member
    Posts: 76

    KENDS
    I would rather target my market and get three in the same neighborhood that run a newspaper ad and get six from all over town/county. The good thing about flyers is that if you come accross a lawn that you would not do you can just skip the box and move on the the next
     
  8. Scott H

    Scott H LawnSite Member
    Posts: 58

    I have always used flyers and always will.

    :eek:
     
  9. DBM

    DBM LawnSite Member
    Posts: 66

    Kends, just goes to show you how different our markets are. 15 full time accounts from 1 month of advertising is pretty impressive. What's your closing percentage like on these calls? I'd be lucky if I get a 15% closing rate from my newspaper ads.
    Keep in mind though that alot of times people will keep your flyers "just in case" they need your services. I'm sure there are others out there that agree with me on this. I change my flyers a little each month so I can trace when they got my flyer. I've gotten a few calls over the last week or so from January flyers (mostly seniors).
    My local paper goes to something like 20,000 homes - I get very few quality leads from my ads even though I get probably 10 calls a week from 2 ads.
    A much greater number of quality leads come from my flyers.

    Where I live:
    - 2 ads in the paper cost me $30.00 plus taxes
    - 1000 flyers costs me $30.00 plus taxes

    Customers obtained with 2 ads - Maybe 2
    Customers obtained with 1000 flyers - 12 to 15

    My two furthest jobs are 10 minutes away from each other.

    I will continue to run my newspaper ads as it's difficult to hand out flyers in our rural areas.

    Doug
     
  10. Southern Lawns

    Southern Lawns LawnSite Senior Member
    Posts: 259

    Randy Scott said:
    "I don't know about the "driving on the wrong side of the street" though. You said it yourself, "wrong side". Get the wife to drive."

    5 am hence noooo traffic in the neighborhood streets, maybe a squirrel or two but they are ok with it, besides my wife works 50 hours a week outside the home and takes care of all the books for the business. YOU! ask her to wake up at 5 am Sunday morning to deliver flyers :D. I think the chance of a head on collision with another car would be cheaper :rolleyes: and safer.
    Actually the wife is a great supporter but she has her hands full. No need to waste 2 man hours on a one man hour job.
    Raymond
     

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