Flyers....

Discussion in 'Business Operations' started by GW Lawncare, Apr 9, 2002.

  1. GW Lawncare

    GW Lawncare LawnSite Member
    Posts: 10

    Hey guys!

    I'm starting my second season, trying to add about 5 or 10 accounts to the couple i had last year. I'm putting out some flyers, actually brochures, on mailboxes. (on the outside of course). I thought of doing a limited mailing also. Is assuming a conservative 1% response about right? Have you had better response going through the mail directly or putting them on the box yourself? The small local post office is an account so they have been helpful.

    Thanks for the help as always.
     
  2. MuskTurfKing

    MuskTurfKing LawnSite Senior Member
    Posts: 338

    Once again, the ENTIRE mailbox is US property, don't mess with it. Put it in doors, or use doorhangers.

    Hank
     
  3. GW Lawncare

    GW Lawncare LawnSite Member
    Posts: 10

    OK! Let me rephrase that.

    The post office is an account and one of the employees house is an account. They said it wasn't a problem.

    Comprende'

    As always thanks for the help.
     
  4. AK Lawn

    AK Lawn LawnSite Member
    Posts: 186

    With a mailer i have found that even a 1% respones is generous, i have just sent out a little over 8,000 in the local paper, expected .25% return, sent out 250 to existing clients( anyone who i have done work for ov er the past two years) and am having employees going door to door with 2500, hopefully obtaining 50 clients, also am in the works for even more advertising, also we havew a short season in AK 5 months,

    In other words just go door to door in your target market don't waste your time with a mailer unless you are looking to send out thousands even then it is very limited, i am sololy doing it to get more awarness in my community, the 4 zips i cover.
    AK Lawn
     
  5. MuskTurfKing

    MuskTurfKing LawnSite Senior Member
    Posts: 338

    Okay, I guess if you checked and made sure, it's just that you can get in a lot of trouble, I personally would get it in writing from the postmaster just to cover myself. I'd think you'd get at least a 1% signup for mowing and numerous other jobs.

    Hank
     
  6. Mykster

    Mykster LawnSite Senior Member
    Posts: 668

    I may be wrong but, I don't think the postmaster has any authority to say wether or not you can put them ON the mailbox. To cover your *ss I would stick with the door.
     
  7. nubbie

    nubbie LawnSite Member
    Posts: 19

    I can not find the statute but I will.. Anyways the postmaster can dictate anything about the mailbox it is property of the US postal service and nothing can be in, on or even on the pole it sits on.

    I know this to a fact because I was fined over $150.00 last year because my workers put them in and on the mailbox. After I payed the fine they would not even put back the flyers they took.

    I believe if it belongs to them then they should buy the mailbox's for everyone!!! I mean we can buy it but not have a say in what goes in it??!! When did we move to Russia?(no offence to any with that nationality or from that country; it is just a reference to communist beliefs)
     
  8. Mykster

    Mykster LawnSite Senior Member
    Posts: 668

    nubbie, I know it's illegal to post in or on mailboxes. What I meant was that the postmaster doesn't have the authority to lift this law (so to speak) just because he is the postmaster, and tell someone that they can and will not get into trouble because he said it was alright.
     
  9. ohiolawnguy

    ohiolawnguy LawnSite Senior Member
    Posts: 391

    expect anywhere from a 1-3% response rate, and 1-2% rate of actual sale.

    as far as the whole mailbox thing goes, yep, yep, yep.

    wow nubbie, they actually fined you?
    the onlt time we ever put them in the mailbox, they called us and told us to stop, said it was against the law. we apologized and said ok, and haven't done it again since.
     

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