Our business currently is strictly landscape design / construction. A lot of hardscapes, water features, etc. I am seriously considering opening a franshised lawn application business. Anyone else go this route? I am just thinking in this aspect of the industry there is more competition than in construction, so name brand recognition would be helpful. Obviously it would probably be cheaper and easier to simply start offering it to existing customers, but I really think I like the notion of national name recognition. The trade off is the expense. What do you think?