JD Boy, I recommend that you not spend the large fee's on a franchise and instead use some of that money to market yourself heavily in your County or metro area. If all of your trucks and trailers are branded the same way, vehicle wraps/graphics and begin your marketing campaign for your target customers. You build your brand where you need it. Begin to get written testimonials from satisfied customers. Make it a habit to ask for these and send a thank you card. People are drawn to the big name brands because they think there is little risk in using them. You can also develop that same reputation. Most people want to go with a winner. If your trucks and trailers look good and are in good shape they feel you must be doing a good job or you wouldnt have that stuff and they go with you. I actually own a franchise that does marketing,printing and promo. I started my lawn business a few years before that to see what it was like to work for myself. Needless to say I now work for myself full time. I'll gladly give you some suggestions on how to do effective targeted marketing. Good luck.