Franchise

Discussion in 'Business Operations' started by Team Gopher, Nov 10, 2003.

  1. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

  2. stevo22

    stevo22 LawnSite Senior Member
    Posts: 344

    i friend of mine was a lco for a while and made the dive into us lawns...according to him it was the right thing for him to do and he couldn't be happier...making lots more money, according to him...it is one that i would consider...there is not one currently in my location/territory...
     
  3. Ryan Lightning

    Ryan Lightning LawnSite Senior Member
    from CA
    Posts: 554

    Ive been looking at Weedman, Scotts, and LawnDoctor. Not sure if thats something I want to do, are just try it on my own. That and I dont have $20,000-$60,000 laying around. lol
     
  4. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Stevo,

    What did he like most about it? How did it help him?
     
  5. Green in Idaho

    Green in Idaho LawnSite Senior Member
    from Idaho
    Posts: 833

  6. stevo22

    stevo22 LawnSite Senior Member
    Posts: 344

    i have not gone into alot of detail about the specifics but i think the main deal was lead generation...he only deals with commercial accounts---zero residential...for example he does all of the banks for say 1st tenn, union planters, etc--all in his region...he was already very detailed and well organized and with the addition of a us lawns franchise it just added more to his bottom line...i believe the fee was 30k and the royalties are pretty cheap if i remember correctly...i think he took the 60+ residential's and just spun them of to his father in law which he was in with before they started the franchise...
     
  7. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Thanks Stevo for the insight.

    Here is another franchise

    Enviro Masters
     
  8. GreatBigTuna

    GreatBigTuna LawnSite Member
    Posts: 22

    I'm not sure I buy into the idea of a franchise in this business just yet. Probably the biggest benefit to buying a franchise generally is strong branding. And with the exception of Chemlawn, Scotts and LawnDoctor, I haven't seen any truely strong brands in the industry yet. I know that you get the franchisor's system of doing business, but realistically $30-60k and 5-15% of gross can buy a lot of SMB consulting to help streamline operations and hiring some dedicated account managers to increase your sales productivity. Without the strong brand, they really aren't providing that much value, at least not much value that couldn't be produced on your own with less expense. There is a reason that a McDonalds franchise has a fee in the hundreds of thousands of dollars, and US Lawns is sitting around $30k. Unless the franchisor is truely focusing on building a household name, you will probably be better off without them.

    There is a GREAT book called the eMyth revisited by Michael Gerber. It's a quick and easy read, but is very powerful. I suggest before you buy a franchise, give this book a read and start to think like a franchisor first. Once you do, I'll bet that you will agree with most of what I'm saying.

    I'm definately not trying to ruffle any feathers here, just giving my opinion. I think alot of these "low investment" franchise opportunities are no different than Carlton Sheets wanting to teach me how to make millions in real estate; They are just giving you a repackaged version of what you already know, and charging you a premium for doing it. Thanks!
     
  9. MacLawnCo

    MacLawnCo LawnSite Bronze Member
    Posts: 1,847

    Gopher, i dont think TGCL is a franchise...it was my understanding that it was a corporate ran operation that was owned by service master.
     
  10. J&R

    J&R LawnSite Senior Member
    Posts: 835

    If you could see the 4 Bank of Americas that i had would would rate them A plus. now US Lawns has them now you would rate them F 10 times plus.
     

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