Free Applications

Discussion in 'Pesticide & Herbicide Application' started by FINN, Mar 17, 2006.

  1. FINN

    FINN LawnSite Senior Member
    from PA.
    Posts: 280

    How many of you guys give away a free app/apps with a service program.

    What kind of freebies are you seeing in your market and how are you selling around it?

    I'm getting my arse handed to me with this free crap. I have a large independent give away 2 free apps and quote a 100k for less than $150.00/app? I lost another due to 2 free apps.

    I had 4 others sign up today but this giveaway crap is starting to hurt.

    Any ideas from you veterans?
     
  2. stumper1620

    stumper1620 LawnSite Bronze Member
    Posts: 1,889

    don't try to compete with that "free" crap, sell your service and your programs as the best out there, if you lose them for the year leave your card and let them know if they are unhappy with the results they are seeing from the freebee that they can contact you when they are ready to have it done right. also, let them know the price will not go down Quality cost money, freebees are cheating them somewhere along the way, because nothing is free.
     
  3. FINN

    FINN LawnSite Senior Member
    from PA.
    Posts: 280

    Steve,

    I appreciate the reply. I'm on the same page with what you are saying. I thank them for the opportunity and ask them to call "if it doesn't turn out like you exected"

    I guess when I stop and think about it. Most of my customers had another service doing it before me and they were not satisfied.
     
  4. vegomatic40

    vegomatic40 LawnSite Senior Member
    from 6
    Posts: 406

    I have done a few free apps. on corner lots in new subdivisions including model homes for exsposure and they always continue with the service and tend to generate a lot biz since they are high-visibility. Gotta think like a real estate agent..it's all about location, location, location. As far as the low-ballers go I ask the prospective customer what part of the treatment they want me to omit. Just fert? Sure no problem. Not interested in color or turf vigor? Easy. Stumper hit that one right between the eyes. Don't buy a Yugo then yell when it doesn't run like a Lexus. I'm sure everyones Dad said the same thing at one time or another. "You get what pay for" and "If it sounds to good to be true..."
     
  5. lawn king

    lawn king LawnSite Silver Member
    Posts: 2,273

    I have had potential new clients ask how many free apps we do, they have been doing business with tgcl, my reply is always zero! We did send a mailing to 50 former clients this winter offering a free spring lime application if they reinstated the 5 step program, 7 of the 50 are back with us. In general, we are not in business to perform free anything. If you are a L K client on the full program & you are having a problem, we will come out and do a check back at no charge.
     
  6. mikesturf

    mikesturf LawnSite Senior Member
    Posts: 793

    Once you give someone free service, they might expect more in the future. If they don't receive it, they will ***** around for any company where they can get a freebie.
     
  7. garydale

    garydale LawnSite Senior Member
    Posts: 813

    We offer free application as a marketing tool all the time.
    Examples:free application for
    New sales-with coupon we mailed, full service program only.
    Referral-refer a full service customer and get a free appl.
    Customer appreciation-Thank you for support etc.
    Customer complaint-To smooth feathers when we screwup.

    Keep in mind its only for full service accounts and its the last treatment of the year.(winter fert.- urea)
     
  8. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    I have ran ads for a free app (winterizer, the least expensive) with yearly mowing service, but never had any sucess with it. I will offer $30 credit to existing chem app subscribers for any referrals.
     
  9. Fertboy

    Fertboy LawnSite Member
    Posts: 62

    I rarely do I give a free app. In the few times I do, it would be for a customer who has generated me customers by referals. The only thing I advertise for free, is a soil test with sign up. I do this for the benefit to the turf,and most lawns will need soil corrections, that will generate me revenue in that way. As we know soil is a big factor in turf health. I stress this to customers, and they almost always go for the soil test recs. This is my WIFM "whats in it for me" solution. The customer and me win both ways. And if they they dont go with the soil corrections( I'm out $7), at least I know a idea of where their soil stands, and can apply the proper ferts. Thought this could help, NEVER SELL YOURSELF SHORT TO COMPETE WITH THE BIG GREEN MONSTERS!

    Good Luck
     
  10. ant

    ant LawnSite Silver Member
    Posts: 2,441

    i don't give applications away..my budget is based on my number of applications per season..
    i do discount to a full service client blanket weed control,aeration ect...
     

Share This Page