I have been thinking of increasing prices to my clients to offset the increasing price of fuel. I thought about using the following formula: $2.00 increase per account (x) 30 cuts per client, per year. = $60.00. Now, do I want to hit each client with a "mid-season" increase of $60.00, or find a way to make the money in another manner? My thought is that I can easily stick $60.00 in blade edging, mulching, landscaping, or snow removal during the remainder of the year. What about a letter to the clients checking in on our services to date, customer satisfaction, etc. and explain the dilemma of increased fuel prices. Why not be the hero and explain to them that we are trying to absorb the increased prices without passing them along on weekly mowings. This is not unethical because I would be absorbing the costs, but I would be looking for other opportunity profits in other areas. What do you think?