Full page local shoppers/ cost per dollar anyone???

Discussion in 'Starting a Lawn Care Business' started by georgialawn88, Dec 18, 2013.

  1. georgialawn88

    georgialawn88 LawnSite Bronze Member
    Posts: 1,075

    Im sure we have those shoppers going around here that advertise 1/8 1/4 1/2 or full page ads. During our advertising season i know a bunch of companies advertise 1/8 page. I dont think this does much at all. Say you advertise full page in 2 shoppers. 1 goes out to 44,000 homes per month the other 33,000. each cost 600/month. You do it for 3 months so 3600.00 total. If you get 70 customers youre looking at 50 bucks per customer which is great. thoughts? Have you ever tried this form of advertising before?

    All responses welcome

    big money = 70 accounts?
  2. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    I haven't done it for lawn care but I did something similar a number of years ago when I started my home improvement business. I ran a full page color glossy ad (usually on the back inside cover). If memory serves, the ad was $995 a month and I got an excellent ROI. These were free "home improvement" magazines with a full color glossy cover, black & white pages, and color pages and they were distributed to local supermarkets, convenience stores, and several other locations. This probably isn't very helpful since the projects I was doing would range anywhere from $200 to $20,000+ with the bulk of the projects in the $1,500 to $5,000 range.

    A few years back around the time of Obama's first year or two in office (guess where this is going), I tried advertising my woodworking and home improvement business in two different "upscale" magazines which were direct mailed and were also available at salons, spas, and various other locations. This produced a poor ROI. Around the same time and slightly after, I tried advertising in a similar style "home improvement" magazine as the one I described above except this magazine was directly mailed to homes with a value above a certain price with household incomes above a certain level. This also produced a poor ROI.

    I now focus on internet marketing (Google AdWords) and door hangers, both of which are providing a good ROI. Next year I'll definitely be adding EDDM to the mix and I am possibly considering advertising the landscaping business in the two "upscale" magazines to see if anything has changed.

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