3 years ago we got a phone call from a woman that was looking to replace her current lawnservice. Her complaint: They weren't dependable, showing up whenever they felt like rolling in. Her lawn never looked presentable, and they always had some excuse as to why they couldn't get there. So we told her, "sure we will be there every week like clockwork." I'm sure she was doubtful as talk is cheap as I find it is with ALOT of people. Anyhow, first year went great. Second year however, the old man would come out grumbling, "you here to cut it again?' We'd smile and say, "yep, it's Wednesday again." This year the old man started in May, coming out the door waving his hands, "it don't need cut". ya ok sure, it's spring and it don't need cut. Well Matt wasn't having any of it. The old guy caught him on a bad day, and Matt snapped. He says, "what do you think I look like, a genie in the bottle, and you can pull me out when you want? It don't work like that, I told you I cut every week." The guy says, "well, do you really think it needs cut." Matt says, "YES, it springtime and the grass is growing like a fiend, but you know what... never mind, find someone else, I'm not gonna be hassled every week like this." The guy tried to get Matt to come back, but Matt said "seeya". I came home today and on the answering machine it was the old man. He says, "Please call me back this is "so and so" on "such and such" street, I really want my genie in the bottle back." Unbelievable. I guess the ole genie in the bottle line must have stuck with him... LOL So how important is dependability in this business? For us, it's a huge part as to why we are still around. How do you see it?