Get-R-Cut --> bad landscaping name?

Discussion in 'Starting a Lawn Care Business' started by duelly44, Mar 30, 2008.

  1. start2finish

    start2finish LawnSite Senior Member
    Posts: 497

    this is the problem, it is not about what everybody else is charging. It is about what YOU need to charge to make a profit. If what you need to charge is higher than the others you need to make adjustments to your market and services. In infancy a business typically has less overhead that those of us in deeper than a decade.
     
  2. MarcSmith

    MarcSmith LawnSite Fanatic
    Posts: 7,157

    True, but if you live in a town with walmart tastes, you will not be able to sell a macy's product.....no matter how hard you try, unless you sell it for little or no profit.

    Prices reflect what the market will bear.... but you also need to think about that you are doing 5 yards in an hour for 12 bucks a pop or 60 bucks....just think if you could do 2 lawns @ 30 bucks each... in the same amount of time...... 3 less invoices to send out each month, 3 less people to deal with while getting the same amount of money., people with larger yards tend to do extra's and spend more money on their lawn...

    we all strive for that magical $60 per hour....Just don't give away your services...
     
  3. J&R Landscaping

    J&R Landscaping LawnSite Fanatic
    Posts: 5,096

    From your flyer, it seems like your offering to many types of services. I try to keep it simple myself. Your flyer did have those pop-out thingys that seem like its crowded and hard to read. JMO
     
  4. Tn Lawn Man

    Tn Lawn Man LawnSite Senior Member
    Posts: 479

    I think I might change the name to something more respectable, something that connotes an air of wealth, glamour and sophistication.

    I would suggest the name: Two Men and a Goat
     
  5. Bo614

    Bo614 LawnSite Member
    Posts: 36

    I know im new to this site and this business. but ill tell you this. Like another guy said that the name dont matter but YES it does the name means more then anything else. Its a said fact that people base there opion of things on what they see or hear first. And the get-R-Cut comes off as a little redneck. Again im not trying to offend you or make you made and i dont want you to think i think this way because i dont. Infact i liek the name but as you know what I or you like dont matter. What matters is what your customers that pay your bills like. Think about it. If you are going after the right customers. witch i think is the middle-upper middle class folks that work hard and have alot of nice things but not alot of time. expecially to cut there grass. they will pay for your service and they are the type of people that care about imiage and it is everything to them. why do you think they buy expencive cars and life in over priced houses?? They are not gonna want some guys truck that says get-r-cut in front of there house..i mean what would there neighbors say...lol I would for sure change the name because i think personally its hurting you. i would go with a professionl name. I picked "all american lawn care & landscaping" its patriotic and people can relate to that. I passed out 1000 flyers 2 weeks ago and i have had a bunch of calls and actually have 36 signed contracts for this year so far. what i did was offer them if they pay up front i give a %20 discount... so alot opted to do that and since i take credit cards they paid that way.. so i havent touched a yard yet and have a little over 20k in the bank. i know i got off subject a little but the point is that you can be the most honest guy in the world if you named your business " ex-con lawn care" do you think people would call? hope this helps and again not trying to make you madd just trying to help!
     
  6. ACA L&L

    ACA L&L LawnSite Bronze Member
    Posts: 1,108

    Hey guy stiop lowballing and change the name to ___________ lawn service. Its that easy. Place an add in the clasifieds. drop your flyers. Its that simple.
     
  7. GSPHUNTER

    GSPHUNTER LawnSite Senior Member
    Posts: 310

    Why do you think certain companies blow up and get huge and others fail? It is more about marketing and image than anything. Brickman, Valley Crest, Symmetry, U.S. Lawns, and many more are huge because they send out uniformed employees, have professional names, and know how to run a business. There are millions out there that can cut grass, but only a few thousand talented people can manage a succesful business. End of post.
     
  8. THEoneandonlyLawnRanger

    THEoneandonlyLawnRanger LawnSite Senior Member
    Posts: 291

    I agree with Lush, I am in the process of changing my name right now, when i started out as The Lawn Ranger....it fit me.....One guy going around mowing yards......Now im still just one guy but want to branch out to some nicer properties with a more "distinguished" or "noticable" name.....Ive had alot of good comments on my name and alot of bad ones too, that will happen with any business name though. Good luck with whatever you decide.
     
  9. Detroitdan

    Detroitdan LawnSite Member
    Posts: 75

    If people are dying you are doing something wrong, very wrong. Can't just blame that on the name. From 40 to 20, are you saying you've killed off half of your clients? I'm surprised the police aren't hunting you.

    The name is a little rednecky, okay by me but I can see where money folks might think it's cheesy. Think of something that sounds elegant and professional, even if you're just one guy with a rusty old truck I think it helps. That being said, my buddy has a really stupid name for his landscape company and he stays busier than I do. Granted, he does everything and knows what he is doing. I only cut grass, and I don't know what I'm doing. But I still think my name is better. Except that "Property Care" leads people to believe I do landscaping, when really all I want to do is mow.

    Just try to stop doing whatever you are doing that is causing the deaths of all your clients. That's worse than a kitschy name. Try looking behind you before you back up, that's always a plus.

    Safety first!

    Have you ever thought of opening a mortuary?
     
  10. mattfromNY

    mattfromNY LawnSite Bronze Member
    Posts: 1,581

    That name... Get-er-changed!!
    My lawn is masculin, not feminine, and no... you wont be mowin' HER!
    JK- Not very professional in my opinion.
     

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