Get These Books

Discussion in 'Landscape Lighting' started by niteliters, Feb 24, 2006.

  1. niteliters

    niteliters LawnSite Senior Member
    Posts: 537

    I've read a few books in my lifetime, have been very impressed and helped by these two books "the purple cow" and "the big moo" . They are written in succession but you don't have to read "the purple cow" to understand the "big Moo".
     
  2. niteliters

    niteliters LawnSite Senior Member
    Posts: 537

    It's really the horses that have something to fear around here:)
     
  3. Mike & Lucia

    Mike & Lucia LawnSite Member
    Posts: 66

    I've read "The Purple Cow" by Seth Godin, as well as his next book "Free Prize Inside". I met Seth at a seminar he did for my entrepreneurs organization - quite the interesting fellow.

    I've never heard of "The Big Moo", who wrote it?

    Another great book for lighting pros (operative worg here: Professional!), is "Selling The Invisible" by Harry Beckwith. Easy to read, great marketing ideas. Based on a similar thought process to Godin: make sure your offering a great product or service before you start making a lot of noise with expensive ad/marketing dollars.

    Grab one now before the Spring season opens up. Happy reading.

    Mike
     
  4. TheHotShotKid

    TheHotShotKid LawnSite Member
    from Ohio
    Posts: 169

    Godin writes what seems like 50 books a year. More qty than quality. He's an internet guy, something to do with yahoo. I don't care for his advice. His books ramble on and on and are mostly space fillers to fill a page and make a book. Sorry I just don't get it.
     
  5. Pro-Scapes

    Pro-Scapes LawnSite Platinum Member
    Posts: 4,181

    speaking of books we just picked up Janet Moyers book The landscape lighting book for nearly half off... I think 46.99 plus a small shipping fee. Dust cover was torn up but book is fine. Just gotta find time to read it now!
     
  6. klkanders

    klkanders LawnSite Senior Member
    from Midwest
    Posts: 848

    Billy
    Where did you get your copy of the book? I still have to purchase that one also. Thanks!
     
  7. Pro-Scapes

    Pro-Scapes LawnSite Platinum Member
    Posts: 4,181

  8. niteliters

    niteliters LawnSite Senior Member
    Posts: 537

    the big moo also written by godin, hotshot is right there is alot of filler but there are some nuggets in there I found invaluable. It only took about 2 nights to extract out the good chapters. i would still check it out. some good advice for anyone in any business.
    chris
     

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