So, I'm in a bit of a ethical quandary. My wife and I moved at the end of last summer, and due to gas prices, I was unable to keep my customer base. This means I had to start all over. I've been able to get a healthy number of customers at this point, but recently came across some information. There is a company that drives around with a sign on his trailer "$69 any yard, call for info" or something along those lines. I saw him at a house on my street a while back and stopped and asked him "as a customer" what he was charging for the neighborhood. He said he had a minimum of $55, and he offered to prune my bushes for an extra $70. We live in a very nice neighborhood, but other houses in the area I charge $45 on average. Having viewed the satellite images and driven by the house several times, I would quote $45 without a 2nd guess. Here's my problem. I really want these customers. I know my price is lower, without intentionally low-balling. What would you do, out of these three options 1) Knock on the front door and offer my services at $45. 2) Call and offer to purchase the customer outright at basically half what he would make all year. 3) Call and offer to mow the lawn for him, where I would pay him $10 every time I cut the grass, with the understanding that next year, I would keep the customer. The first option, very shady, I know that, but if I had not stopped and talked to the guy, I might have done it anyways, not knowing his price. The other two are risky for me because the guy doesn't seem real "straight" meaning I don't know if he would be interested in selling the customer, and if he did, I don't know if he would then turn around next year and try to get them back. ALL OPINIONS are greatly appreciated.