getting more customers

Discussion in 'Business Operations' started by nickslawn, Feb 26, 2008.

  1. nickslawn

    nickslawn LawnSite Member
    Posts: 83

    I'm going to put a ad in the classifieds for my area how does this sound.


    Nick's Lawn Care now accepting new weekly accounts in Martin area. Reasonable prices and free estimates. leave message at. 000-000-0000

    Im trying to get 15-20 yrds. so how does this sound.
     
  2. p0wd3rp1l0t

    p0wd3rp1l0t LawnSite Member
    Posts: 30

    i list my services, have for years, and also say licensed and insured if u are
     
  3. All_Toro_4ME

    All_Toro_4ME LawnSite Bronze Member
    Posts: 1,578

    Sounds good. One suggestion. Many newspapers will charge by the line, say like $14 per line. The ad will have to fit in a small section. They usually get about 3 or so small words per line. With what you have could cost a fortune, especially if you run it for like a week or so. My suggestion: say the same thing in fewer words, let the customers figure out the rest when they call you.
     
  4. coonman

    coonman LawnSite Senior Member
    Posts: 682

    Agreed. Here is my typical ad. Mowing Service
    XXX-LAWN
    Free Estimates
    I usually get plenty of calls from that, I think I have an advantage since my number spells out LAWN. Short and to the point, there is no room for a lengthy description in the classifieds.
     
  5. coonman

    coonman LawnSite Senior Member
    Posts: 682

    Sorry, it should read like this.

    Mowing Service
    XXX-LAWN
    Free Estimates
     
  6. Bingham Brothers

    Bingham Brothers LawnSite Member
    Posts: 66

    I have had a better response when listed first or at least in the top 3 of the section. I use two papers- one sets up by the date of when the ad is placed- I usually start that one in Feb. and the other is by size. I have found that it will cost me about $100 more a month to be listed first- I think it is worth the money. Just my thoughts.
     
  7. Chill "Cuts" Lawn Care

    Chill "Cuts" Lawn Care LawnSite Member
    from NC
    Posts: 47

    I like your phone number...XXX-LAWN......Mine is....XXX-CUTS. I put out some signs in the spring and I get a lot of calls. More often than not, when people call me, they ask, "Is this XXX-CUTS?" I guess it just sticks in their brain a whole lot better and all they really have to remember are the first 3 digits.

    In my experience, running an ad in my newspaper is not worth it. It costs me $88 for a one time ad on Sunday. I did this ONE time last year and got ONE customer. The one customer turned out to be a good one, but I was expecting a lot more calls from that ad.

    My other advertizing efforts include business cards and signs.

    I had 2000 nice business cards made up (cost me, if I remember correctly, $69.00) and targeted nice neighborhoods. I drive by and stick them on the mailboxes of the yards I would like to have as customers. I got about 50% of my business this way.

    I also had 25 corregated signs made up and placed them in strategic traffic areas. I got a lot of calls from these signs, some good accounts and some that I really wouldn't have taken unless it was my first year in the business. I would say I got about 40% of my accounts this way. The remaining 10% came from word of mouth.

    I had a total of 25 customers I saw every week last year, another 10 or 12 that were every other week customers, and a few "I'll call you when I can afford it" types. 7 of those customers I got to sign year round contracts so I was bringing in right at $1300 / month this winter. My goal is to triple that this year. Anyway, that's my $0.02 worth. Good luck with your business.
     
  8. p0wd3rp1l0t

    p0wd3rp1l0t LawnSite Member
    Posts: 30

    some people say those damn yard signs..like reality signs. i think those thigns look tacky. i know a lot of my residential customers would not like a tacky sign sitting in front of their house acting like a billboard. stick to newspapers and the business cards is a good idea
     
  9. Bingham Brothers

    Bingham Brothers LawnSite Member
    Posts: 66

    Wow- guess i should count myself lucky. I only advertise in the local papers classified ($220 for the entire month)and during the spring can get ten calls a day- alot for aeration, power raking, or sprinkler turnons- we do have high growth- guess everyone needs to figure out what works for them.
     
  10. All_Toro_4ME

    All_Toro_4ME LawnSite Bronze Member
    Posts: 1,578

    Also something you might try is if you have customers that kept you for the entire season last year, either call or send them a letter to see if they would like you to service their property this year. Worst they can do is tell you no.
     

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