This is directed more to newbies... Vets already know. When going out to a prospect and giving an estimate, stick with your quote. Figure how long you think that property will take and then use your minimum hourly operating charge to come up with a price. If it's yearly, in my part of the country, I estimate 40-44 visits X price per cut divided by 12. Full service add on for shrub/plant trimming, pruning, etc. Weed control, fertilizing, etc. If you come down in price because of the prospect haggling over $$, you not only appear unprofessional, you are selling your self short and it will stick with you every time you service that property. Much more so with yearly accts. Just a word to the wise. Been in this situation too often and have remedied that personal flaw. Work hard, give superior service, expect fair compensation. The prospects that say "The lawn service that I used to have charged so and so". Well, why are'nt they still doing it? Probably because the're out of business, (or they weeded that customer out to make room for more profitable accts.). After you have a good, solid base of customers, it's very easy to just "walk", and say "Thanks for calling, good luck and have a great day".