Give me your thoughts on my new ad

Discussion in 'Business Operations' started by Hamons, Sep 2, 2003.

  1. Green in Idaho

    Green in Idaho LawnSite Senior Member
    from Idaho
    Posts: 833

    Perhaps in your case rather than bulk mailing, just standard mailing would work.

    Throwing an address label and stamp on for 100 cards at once 3 times a year to target neighborhoods.

    By printing the indices on it you are not committed to mailing them. However some bulk mailers may NOT want quantities printed if they know they are not all going to be mailed - to prevent dumping a load in the mail box without paying the postage.

    Anyway IF you are interested in doing regular mailing campaigns of THOSE cards you ought to consider cost savings of bulk permit, vs stamps and the possibilities of it. By setting it up that way to begin with you can have one more option down the road for distribution of the cards.

    Good luck.
  2. JimLewis

    JimLewis LawnSite Fanatic
    Posts: 6,841

    I like this new ad. Very well done. I'd still like to see the work FREE somewhere. Even if it was just "FREE Estimates!"

    As for bulk mailing, we tried that one time and had very very little response. MUCH less response than door flyers. I sent out several thousand nice post-cards. I got maybe 5 calls and landed maybe 2 jobs. However, one of them was a $12,000 job. So in essence, it almost paid for itself. But still, with how many we sent out, and all of the stamps I had to apply and all of the work I did, I expected a LOT better results. Now, I am not such a big fan of mailers, obviously. I get 20-30 times the response with our nice new color door flyers.

    Back to this ad - the only thing I may change from a design standpoint is possibly the pictures used. I'd take several different pictures in different poses - and some pictures not wearing your glasses - and then ask a few dozen people which pictures are most appealing. Then go with those two pictures. But I love the basic layout and design. It's excellent as is. I am just saying it could probably be a little better with some different pictures.
  3. Hamons

    Hamons LawnSite Senior Member
    Posts: 706

    Here is the updated prrofs.


    card front.jpg
  4. Hamons

    Hamons LawnSite Senior Member
    Posts: 706

    and the back.

    I can't wait to hear what you guys -- and gals -- think!

    card back.jpg

    DUSTYCEDAR LawnSite Fanatic
    from PA
    Posts: 5,137

    LOOKS GREAT u need a space between care of hurry up and mail them
  6. Green in Idaho

    Green in Idaho LawnSite Senior Member
    from Idaho
    Posts: 833

    Looks good.

    I see the spreader was simply chopped from the photo and replaced with the logo...;)

    Good use of the full back.

    Before you print my rec.:

    -care (space) of
    -no need for "call today!" when the phone # is not there.

    -The highest quality turf in Kansas City... comes from-"
    -Core Aeration (no "s")\
    -Call Today (no "!")

    Put the two pieces together as one to make one sentence. Even with two sizes of font it conveys two messages at once.

    Right now the second part (Comes from) makes no sense. As is-- the bold text is a title and the second part is yuk. Also no need for two "!" right after each other IF you combine them.

    My two questions if I got this would be

    1) "Do you mow?" based on Customized Lawn Care Program" How about changing to fertilizer program"

    2) What about the other 25% of non organic. Drop the 75% or better yet "Organic-based fertilizer available". And when you talk to them you explain the product "75% cottonseed, and 25% urea for a booster" or whatever it is.....
  7. Hamons

    Hamons LawnSite Senior Member
    Posts: 706

    Thanks for all your comments,

    except for a proofreading issue on the front, this is the finall product. We'll send it to the printers and start delivering asap!

  8. Hamons

    Hamons LawnSite Senior Member
    Posts: 706

    and the back!

  9. GLAN

    GLAN Banned
    Posts: 1,647

    On the front

    You - your lawn
  10. Hamons

    Hamons LawnSite Senior Member
    Posts: 706

    Yep thats the proofreading issue.

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