Go ahead, be a little cocky

Discussion in 'Starting a Lawn Care Business' started by craftsmanracer, Apr 22, 2014.

  1. craftsmanracer

    craftsmanracer LawnSite Member
    Posts: 79

    1.Just being licensed and insured puts me ahead of at least 50% of the local competition. Seriously, it is staggering how many people are running around offering $20 cuts out of the back of their vans to pay for whatever "recreational habits" they have, or other similarly depressing situation.

    2.The fact that I even have and use a trimmer and edger puts me ahead of another 20%. Alot of the companies around here, just mow-n-go. Using the mower deck to blow off the driveway, etc.

    3.I can speak english. Take this however way you want, but it is nice to be able to talk to the customers easily, and get feedback from them. Another 15% of companies have this going against them. I personally don't care about what color you are on the outside, but the old lady who grew up in the 50's in the south sure does. (old people are the majority of the clientele)

    4.What's left? Another 15% of businesses around here? I will have to rise above these guys with my willingness to take an extra 5 minutes to take in the trash cans, clean out the pool filter, scare the family of raccoons out of the porch, or just smalltalk with them. Alot of these widowed older people have nothing going on in their lives, and are coping with depression, boredom, health issues. Talking with them on the plastic-wrapped couch is going to make alot more difference in their lives than the 20 minutes that you "lost" by not moving on to another house.
     
  2. alldayrj

    alldayrj LawnSite Gold Member
    Posts: 3,774

    You definitely have drive, just take what tony tells you seriously, hes one of the best marketing and web guys on here as well as pendagast, runs a huge operation. I can see how you would be defensive of your ad but as soon as you "know it all" youre dead wrong. Thats why were here in the first place, to learn from others
     
  3. whiffyspark

    whiffyspark LawnSite Fanatic
    Posts: 6,119

    Difference between being cocky and ignorant

    Have you done any market research? At all? There's a reason for what you've listed. Fl is about the most over saturated place to start lawn care
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  4. burtle

    burtle LawnSite Senior Member
    Posts: 317

    I'm doing research and reading a lot of threads on here. A lot of good information and seems like you have heck of a drive.

    How's everything going ? How many customers do you have now?
     
  5. 205mx

    205mx LawnSite Silver Member
    Posts: 2,362

    Seriously?
    Companies around me really do a good job. I mean, all of them do. I guess it's just weird here? But scaring off the raccoon is not that big of a deal. Weekly, dependable service that never fails, is what sells.

    I like that you have taken the time to research your competition to find out that 20% don't use a trimmer. I would think some of those would also fall under the unlicensed category...
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    Last edited: Jan 3, 2015
  6. TPendagast

    TPendagast LawnSite Fanatic
    Male
    Posts: 7,714

    I think a lot of those guys DO USE a trimmerÂ… it just LOOKS like they don't :laugh:
     
  7. Kawizx62003

    Kawizx62003 LawnSite Silver Member
    Posts: 2,420

    I am not the best. In fact, I am considering my tag line to be, "Average lawn care for the average person". HAHA
     
  8. 205mx

    205mx LawnSite Silver Member
    Posts: 2,362

    Why doesn't the OP start a pressure washing business? Or driveway sealant business? Or bathroom remodeling?
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