The customer who will take the $99 month deal is going to be a frugal customer, therefore they are NOT going to pay a big bill to PA American Water Co. There are over 50,000 of these small housing units in a 5 mile radius of my home. If I had 60 of them (2 days work) that would be a gross of $54K yearly. Plus they will be given 9 SASE envelopes for remittance so I will not have to mail invoices. In my business world it's my way or the highway.