I recently attended a Search Engine Strategies conference (read my blog entry). Quite a mind-blowing experience! For three full days I listened to experts from Google, Bing and a host of SEO and SEM companies talk about the importance of using Google AdWords and a few other online tools. In case you hadn't noticed, the Internet has rapidly become almost everyone's preferred method for making purchasing decisions. In the recent past, it was enough to have a good website and to work on getting it towards the top of search results for critical keywords. Not anymore. Now, nearly every successful company is using Google AdWords (paid links that appear at the top and side of the search results page). These are pay-per-click ads. I steered clear of them for a long time, imagining that our competitors would sit for hours clicking my ads, making me pay for their fun. It turns out Google doesn't allow that. In fact, Google tries very hard to make these ads profitable for the businesses that use them. Without going into more detail, I'd like to hear from you guys - whether or not you use AdWords and, if so, what the results have been. My motive for bringing up this issue is because I would like to see everyone on this forum step up to the plate, leverage the technology, and become better marketers. Any takers?