Google Places!?

Discussion in 'Digital Marketing' started by matt spinniken, Apr 19, 2011.

  1. matt spinniken

    matt spinniken LawnSite Senior Member
    Posts: 298

    I had managed to get my site in the top three on google places results for most of my search terms until recently. I just tested it today and, for some of my search terms, I have jumped from number 1 to second page.

    Any suggestions??
     
  2. mach1webdesign

    mach1webdesign LawnSite Member
    Posts: 7

    -Claim your listing on Google Places (sounds like you've already done this)

    -Make sure your local address is listed in search engine readable text on your website.

    -Add your pictures and logo to your Places page.

    -Add as much info as possible to your Places profile (hours, payments accepted, etc.)

    -Make sure you use a phone number with a local area code

    -Try to get a few positive reviews for your business on Places

    -Get yourself listed in some Internet Yellow Pages sites.

    Hope that helps.
     
  3. steveparrott

    steveparrott Sponsor
    Posts: 1,182

    Don't worry, you're doing a great job. I don't see any major SEO problems with your site and your google places listing is nicely done.

    Of course, there's always more you can do - back links, fresh content (how about a blog?) and links to your social media sites (hope you have them).

    Word has it that google is paying more attention to sites with active links to social media.

    As for rankings in google places - this baffles many SEO people, since the rankings don't always correspond to regular organic search results. It's also hard to test where you really are in the list since the order is generated according to unique information about each user (includes not just location, but also browsing history).
     
  4. matt spinniken

    matt spinniken LawnSite Senior Member
    Posts: 298

    thanks for the help guys. Steve would you start a blog on my current website to boost the seo for it, or start a seperate website/blog with links??
     
  5. steveparrott

    steveparrott Sponsor
    Posts: 1,182

    I suggest creating a wordpress blog that is hosted on the same server as your website. The address would be www.spinnikenlawn.com/blog.

    Most good hosting companies make this fairly simple to do. You just upload (via ftp) the free wordpress files into the blog folder and follow the instructions that build the backend database on your server.

    Ideally you would have a designer "skin" the wordpress blog to match the rest of your site (that can be expensive). (See how we did that with the CAST Lighting blog.) Alternatively, you select one of the thousands of wordpress themes that give a similar look and feel.
     
  6. FlemingIslandLawnService

    FlemingIslandLawnService LawnSite Member
    Posts: 87

    I want to add my lawn business to google places. However, the thing is, I do not have a business address. I keep my equipment in my garage at my house and even have my customers send their payments to my house address. I am afraid that it won't look professional when google places shows that my business is located in the middle of a neighborhood. Any advice?
     
  7. mdvaden

    mdvaden LawnSite Bronze Member
    Posts: 1,935

    I have now proven those as unreliable.

    But would still do them anyway.

    Yet that's what everybody and their mother is doing, and the results still fluctuate anyway with no guarantees.

    To the OP, I found also that my site dropped, as did others. And likewise others rose, for which there was no logical reason without reading Google's mind. Playing around with other trades like Plumbers, Etc., I realized that Google made changes that merely fluctuated results, but did not improve quality.

    The main change was last autumn.

    Lately, another change occurred, and sites have moved around once more. Mine just happens to be doing better, after doing nothing this time.

    From what I can tell, last autumn, Google started paying attention to whether some websites are listed in various directories, Service Magic, Etc., and made adjustments on that.
     

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