If anybody has visited a forum exclusive to SEO / website talk, you've probably noticed the statements again and again, that Google's PR / PageRank, is merely one aspect. And most good SEOs tend to focus on talking about good website content, which includes relatively clean code - content that can get found. Also, Google is not the only search engine. For a while, I used to tweak my website to rank higher on Google's PR meter. Eventually, I found that the page views and visitors to my site via content and a wide variety of words, increased, while the PR meter fluctuated or decreased. I've never ruled out the PR meter as irrelevant, but now give it the weight of a single tool in a toolbox. Check this out - I've been following this designer's site for a few years, because its one of the older ones in Oregon - about 10 years, I hear... http://gardenaesthetics.com Personally, I don't think it's much of a design at all. Its almost like a notepad. Anyhow, her page has ranked "1" higher than my site, or almost any landscapers or designers site in Oregon for 3 years. If Garden Aesthetics had a PR rank of 5, many of our sites were a 4. If we dropped to 3, her's was still at a PR 4 - always 1 higher. There isn't even a landscape site in all of Oregon or Washington that's over a 5. This one - quite established - WAS a PR 5 ... http://nwgardening.com It was a 5, and apparently, in the past month, dropped to a PR 4. They always update that site, and have a ton of inbound links - possible 100's of inbound links. Yet their site has the same PR as Garden Aesthetics. Now, Garden Aesthetics only has about 6 inbound links - but it ranks in the upper PR range for landscape / tree sites. There's no merit for that, practically speaking. My only guess, is that it's 10 year age, or possibly paying blood money to Yahoo for a listing, may be what's keeping it floating on the surface. It is text rich, and text relevant, but from watching about 20 other well known websites in Oregon and Washington, there's no clear reason that the PR should be that high. Now this other site, ArborPro ... http://www.arborpronw.com I just saw them at PR 3, and a month ago, and last winter, they were at PR 4. And these guys have been busting their a$$ to get reciprocal links and upgrade their site. Yeah, there are not masterpieces, but they are some of the MOST RELEVANT and best known professionals in Oregon and Washington. Yet, Google has lowered the PR Rank of each of these websites over the past few months. So we see that there is not a problem with these websites. Yes, at least one, I think is ugly, but its still relevant and what the site owner apparently wants to represent themselves. As far as display for keywords, those sites and mine, are all still fairly much in the same upper slots for our "professional" keywords like - check "Portland Tree Services" (don't count the GoogleAds) "Portland Certified Aborists" "Portland Landscape Designers" Go ahead and check those keywords. Same sites bunched together. Next, I'll post on my other advice pages getting found, and many don't even have a PR of 0 or 1 on Google. By the way, I resumed a Google Ad account last week, to test ads for "Portland Tree Service". I entered bids of $5 PER CLICK and still didn't display higher than Arbor Pro. That told me that they are bidding $5 per click, or higher, to keep the top Google Ads on the page. ArborPro, did edge ahead of my site on 30% or keywords last winter in a major campaign on the internet. But I simply kept my pages near identical, and Arbor Pro dropped down below on many keywords, with my site staying up where it was. So the high pay per click is an act - maybe not quite desperation - to get up on top of the results. I'd commend Arbor Pro, though. They have risen more than most sites in our region.