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Gross sales per year

Discussion in 'Landscape Lighting' started by pete scalia, Dec 16, 2007.

  1. TXNSLighting

    TXNSLighting LawnSite Fanatic
    from DFW, TX
    Posts: 6,462

    and now hes missing... what a weird question to ask on a public forum. altho ive heard worse. o well.
     
  2. Chris J

    Chris J LawnSite Silver Member
    Posts: 2,804

    Even if someone were to give up this information, it wouldn't be at all useful because one wouldn't know what the "net" was without plundering all through the books. I've come to realize that people who make large gross sales do not impress me (nor are they trying). It's all about net profit after everything is said and done. I know of two individuals who do 1.5 to 2mil in gross sales per year, yet their net profits dictate that they should work for McDonalds flipping burgers instead. Poor money management, over-spending, no idea of budget.......It all results in poor profit, yet they drive really nice trucks to try to portray some kind of "image". I say **** image! I'd rather live in peace in a paid for home with no debt! If you guys want the name of a real hero, google Dave Ramsey!
     
  3. NightScenes

    NightScenes LawnSite Silver Member
    Posts: 2,206

    You are oh so right Chris, it's the net that counts. I try to maintain a 25% or higher net profit. I hear of people that are lucky to keep 10% and wonder why they even bother.
     
  4. pete scalia

    pete scalia LawnSite Senior Member
    Posts: 960

    I have no idea that's why I asked. I'm doing lighting with myself and two helpers and did 600K this yr gross lighting sales. I want to increase my business and was wondering what kind of gross you'd need to support an infrastructure of 6 employees dedicated to lighting. Didn't mean to rustle feathers. If anyone wants to know. My net was over 200K. Not bad for a sideline. Now I'm going to lay all that cash on my bed and roll on it naked.
     
  5. Chris J

    Chris J LawnSite Silver Member
    Posts: 2,804

    If you are actually getting that kind of profit with only two employees, then I'd say "if it aint broke then don't try to fix it! That's a great business model, and you should just be happy and humble.
     
  6. pete scalia

    pete scalia LawnSite Senior Member
    Posts: 960

    I'm looking to take it to the next level. . My Prices are going up in 08 but I want to do a mil next year and I'm anticipating having to hire 2 more guys and put another stocked truck on the road.
     
  7. NightScenes

    NightScenes LawnSite Silver Member
    Posts: 2,206

    If you're making over 33% than you are doing great!! Keep up the good work!
     
  8. TXNSLighting

    TXNSLighting LawnSite Fanatic
    from DFW, TX
    Posts: 6,462

    Id say your doing just fine. If i could be there id be set. Don't force growth if your doing that well. Good job!
     
  9. pete scalia

    pete scalia LawnSite Senior Member
    Posts: 960

    Thanks for all the kind sentiments. this last year we really "ground it out" and squeezed every bit out of it. I don't think this pace can be replicated next year without something giving. If the demand is strong as it was this year (God willing) then I do believe I can attain my goal but it will definately require another crew and truck. Maybe if I go to AOLP in Jan they will show me the way.
     
  10. Chris J

    Chris J LawnSite Silver Member
    Posts: 2,804

    Your talking about a 66% increase in sales next year on top of an already substaintial gross revenue "description". Good luck with your goals!
     

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