I am in a small town of about 50k residents. We are growing and have good number of bigger companies (firestone, BB%T bank, Merck, etc). I am curious what successfull ads and marketing guys in similar locations have had. Most if not all of my business has come from friend and referalls. In the past I listed my company in the phone book with little success, so I dropped it. It was quite expensive due to town size. Last year I tried direct mailing and sent about 2-3k oversized cards to the top income earning homes. That didn't work very well. I understand that marketing and ads are an expense that many times you must eat in order to gain business. What have you guys in smaller towns had success with? Phonebook? direct mailing? website? truck/trailer signage?