Guerrilla Street-Legal Advertising Tactic

Discussion in 'Business Operations' started by SOMM, Apr 30, 2006.

  1. SOMM

    SOMM LawnSite Senior Member
    Posts: 426

    Ok, who else has done this too - close to a prominant intersection during your weekly onsite full-maintenance account?

    (1.5 million dollar new homes in a neighborhood close to boutique shops, restaurants, BMW dealership, antique dealers and auctioneers ... has lots of joggers and pedestrians, and beaucoups of TRAFFIC ! )

    Traffic is slowed down by our cones on both sides of street. Client premises features our yard-signs, while our rig with signage is parked across street.

    Tactic has already gotten us 2 new clients in same neighborhood this year!

  2. Coreyb

    Coreyb LawnSite Member
    Posts: 146

    i like that....
  3. AintNoFun

    AintNoFun LawnSite Bronze Member
    Posts: 1,807

    doesn't look like a good idea. what happens if someone rear ends someone in your "speed trap"
  4. The landscaper

    The landscaper LawnSite Senior Member
    Posts: 845

    Are you working there or just using it for advertisement?
  5. sheshovel

    sheshovel LawnSite Fanatic
    Posts: 5,112

    Well if I was your customer I woulden't allow you to put those signs in my yard!
    Makes the yard look tacky..but hey if you can get away with it all the more power to ya!
  6. SOMM

    SOMM LawnSite Senior Member
    Posts: 426

    lands - every week, k?

    She - absolutely, of course - the neighborhood only allows "for sale" signage to be left up 24/7 !! We take signage and cones down when not on premises!!
  7. Lawn Masters

    Lawn Masters LawnSite Senior Member
    Posts: 850

    I'd say it works, they HAVE to slow down and when you're slowed down, what else is there to do but look at the signs? I like it. also promotes safer work area for you and your employees.
  8. SOMM

    SOMM LawnSite Senior Member
    Posts: 426

    yeh masters, thanks, we wear orange vests and give all the traffic and pedestrians the right of way they deserve, too.

    if ever anything goes wrong and law enforcement gets called to the scene, the first thing law enforcement asks them is " you saw all the cones their vests, and where they were working, WHY didn't you slow down or walk on the opposite side of the street where they were working ?!?". that happened after a jogger thought he could cash in on us a few years back, and subsequently cancelled claim.
  9. sheshovel

    sheshovel LawnSite Fanatic
    Posts: 5,112

    Oh ssorry SOMM
  10. AintNoFun

    AintNoFun LawnSite Bronze Member
    Posts: 1,807

    i dont want to split hairs with ya. but for it to be considered a workzone your missing a lot of requirements. most states use the MUTCD guidlines. we do a decent amount of work on major roads where we have to have men working signs at 1 mile - 1/2 mile - 1500 ft - road work ahead. depending on the speed its determines how the cones are spaced out.. if u want to really laugh pick up a copy of the book, the rules in there are crazy...

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