Guys need your input(advertising gurus)

Discussion in 'Business Operations' started by Craftybigdog, Feb 1, 2003.

  1. Craftybigdog

    Craftybigdog LawnSite Senior Member
    Posts: 425

    Hey guys Im gonna run an ad in the local paper and Im just gonna advertise mowing triming and fertilizing but I want to word in right because I know that goes a long way how would you or if you have past ads you have run in a paper I would appreciate it thanks!
     
  2. nu83

    nu83 LawnSite Member
    from omaha
    Posts: 238

    word what right? What is your offer?
     
  3. Craftybigdog

    Craftybigdog LawnSite Senior Member
    Posts: 425

    Well what I was getting after what services did you include like mowing trimming, etc. I dont want to list everything I got a great idea forget it Ill figure it out!
     
  4. JVS

    JVS LawnSite Member
    Posts: 132

    Is it a local paper or a larger one where many over 10K will see it?
     
  5. Craftybigdog

    Craftybigdog LawnSite Senior Member
    Posts: 425

    Its the local paper and maybe 10k will see it I really dont want to branch out to far and spend alot of time driving if I can help it!
     
  6. JVS

    JVS LawnSite Member
    Posts: 132

    I would reccomend a direct mailing type of advertising then- You are guaranteed it will reach every home and you can better target what you sell or offer- the other way newspapers,yellow pages etc... it does not reach everone and 9 out of 10 are usually major league shoppers.

    I have tried the print media and do very well with direct mail and a biweekly ad in a smaller newspaper (this goes out bi-weekly April -July then Sept-Nov.)
     
  7. dklawncare

    dklawncare LawnSite Member
    Posts: 80

    I was planning on doing door hangers this year....how does the direct mailing work and do you know how much it costs?
     
  8. nu83

    nu83 LawnSite Member
    from omaha
    Posts: 238

    There are some great books at barnes and noble on direct marketing. Basically you send a flyer/ letter to a targeted area, the most important part is the list and the offer. That is who you send to and what you offer.
     
  9. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    me personally, although my area differs from others, have not had success in newspaper advertisement. Direct mail and referrals are the best way I feel
     
  10. freepoint15

    freepoint15 LawnSite Member
    Posts: 19

    we mostly use doorhangers-cost about $40/500.They have been very effective for us.They let you target specific neighborhoods you want to be in.We try to canvas a 2 mile area around our shop.We started last week walking neighborhoods and have already started getting calls.Using the newspaper is more sporadic and not necessarily in your mowing area if you live in a larger city.Eventually,most new business will come from referrals.
     

Share This Page