muddy- folks on here are happy to help, but remember that your potential and current clients may read your posts here. so I would be careful about profanity and your costs of material.
we only do Christmas and Landscape lighting in an area of about 500k folks. we get our lighting clients from various areas- yard signs, post cards, truck graphics, yellow pages, referrals, website, and Christmas light customers turn into landscape light customers. we spend probably 20-25k yearly in dual Christmas and landscape light marketing, we still only are able to be part to full time landscape lighting for 2 workers and me from march 1 to sept 1.
I offer LED if the customer asks, but most don't. more ask not to use LED, I have given uop overcoming objections on it because after years of testing, I am not sold on it myself. in 5 years I may change my tune.
we offer seperate prices for front, back, add sides, etc, and then the customer can jump to 3k, 7k, 10k, or whatever.
I would find a very good fixture, trans, and stand behind it. installing items with no warranty just does not sell you as a professional. even if we are testing a new item, as long as we maintain the system with rebulbs and cleaning, we warranty all items-wire, connections, bulbs, etc, forever.