Some of you may have seen my thread over in the Starting forum, but I wanted to ask my question here about the name to narrow it down some. I currently am an LLC under Goodman Snow Services, LLC. As you can see we are snow only but now some things are changing. We are planning on starting full service lawn and landscape in 2013. Here is the problem. What do I do about the company name? I would like to go by Goodman Lawn and Landscape but do not want to get rid of the Goodman Snow Services name for two reasons 1) I am pretty well recognized in the snow industry with my current name and 2) If the lawn service doesnt work out, we will still be in the snow business regardless. Here is my idea. I would drop the LLC off of Goodman Snow Services and form an LLC as Goodman Property Services and then have Goodman Lawn and Landscape as a division of the LLC and Goodman Snow Services as a division of the LLC. My other idea was to just make Goodman Lawn and Landscape a division of Goodman Snow Services. This would be the easiest but may not sound as professional in the customers eyes. I am open to all suggestions so please chime in. Thanks guys.