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Heads Up: Google Places now Google+ Local

Discussion in 'Digital Marketing' started by tonygreek, May 30, 2012.

  1. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,439

    The evolution of Google+ continues, this time with the absorption of Google Places.

    Here’s a brief overview of what’s new and what’s changing:

    • The substitution of the new Google+ Local pages (as mentioned) for Google Places pages
    • The appearance of a “Local” tab within Google+
    • The integration and free availability of Zagat reviews (its entire archive across categories)
    • The integration of Google+ Local pages across Google properties (search, Maps, mobile)

    • Integration of a circles filter to find reviews/recommendations from friends/family/colleagues

  2. PaperCutter

    PaperCutter LawnSite Bronze Member
    Posts: 1,943

    Sooooo... what you're saying is I need to blow the cobwebs off my Google+ page?

    I understand that Google's development model is to throw something out there half-finished and tweak it as they go, and occasionally they'll yank an underperformer (ie, Wave). Sure makes it hard to hit a moving target though.
  3. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,439

    Lol...yep. There are quite a few changes to pay attention to. Definitely is more visually appealing, so that's a start.

    They'll migrate your page over automatically. I have some sites that have migrated, some that have not.
  4. PaperCutter

    PaperCutter LawnSite Bronze Member
    Posts: 1,943

    Great link, btw. I'm working my way through the info on Blumenthals right now too. I Any word if they'll be using an algo similar to FB where the more people who see/interact with your page means more exposure? My concern with that is outside of the tech community, no one's on it.
  5. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,439

    Influence and interaction is used for Google+ Search Rank, but how it factors into the general search pool, I'm not sure of weight. I would work under the assumption that Google will do what they can to drive the + growth, and inflating the value is definitely one way of doing so.

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