I'm a firefighter and just started mowing on the side. I've named my business "Veteran Lawn Care". On my business cards I have a flag in the background and I thought this would hit a soft spot in those out there that are still patriotic. I haven't been to lucky advertising yet though. The jobs I have done, I think I undercharged, because I'm getting impatient. I was thinking about changing my name to something catchy related to lawn care, what do you guys think?