Got a call last week from a prospective residential customer. Go out and meet her and she tells me she is looking for lawn service and so is her neighbor next to her and her neighbor across the street. In addition she is on the decision making committee at her church and wants a bid there also. She asked if I would consider giving a discount if they all signed and I said absolutely. Now you know the type...she lives in a nice golf course neighborhood but her yard looks like crap. She has a lawn service but nothing looks like its been edged in six months and grass is all in the beds and dead vegetable palnts planted here and there in her flower beds. So granted I can see why she would be unhappy but at the same time you can tell she is a penny pinching, keep you there for an hour each trip kinda person. She tells me about other lawn services in the neighborhood that she doesnt care for so Im already alert that has gone thru the circuit of lawn services. So I work up a bid for her and the rest of the group for the whole year and itemize out what each of her services cost (mowing, pruning, fertilizing, etc) and send it to her via email. I also gave them each a $190 discount for the whole year. I get an email back saying she likes my contract but my prices are 'considerably' higher than what she is currently paying and she doesnt like that I put 'discount based on four units because she didnt know how things would turn out in the long term' and she will get back to me. That kinda confused me because thats exactly what she asked for. I say ok and that I will be happy to look at what she currently pays and see if I can work something out. A day later she and the neighbor next to her email me and say that Im too high but thanks for the bid, etc, etc. I was personally relieved! I just culled out two customers like her so I didnt want another one. In the meantime I signed up the other customer across the street. He was much easier to deal with. Today I get a call on my machine from the initial lady saying 'she knows she already declined my bid but was still pondering what to do and wanted to know if I might drive back out there and we could walk the yard one more time and maybe she can decide on what to do'. Man! I do not want this customer already I can tell. Does anybody have any suggestion the best way to turn this lady down without her harboring any hard feelings. I have to be diplomatic about it because I will be cutting her neighbors yard right across the street. I thought about saying something along the lines of letting her know with our pricing difference that maybe it would be better if she got some other bids (and maybe even send her some names of other companies) and perhaps if that didnt work out maybe I could pick her up next season...or something along that line.