Help me fill in this quote or slogan "We're not the cheapest........."

Discussion in 'Starting a Lawn Care Business' started by PicturePerfectLawns, Mar 30, 2014.

  1. PicturePerfectLawns

    PicturePerfectLawns LawnSite Gold Member
    Posts: 3,308

    About to pick up a new enclosed trailer. Found a local company that's offering me a non-refusable deal and want to get the decals on there as soon as I get it. I'm looking for a new slogan to put on there. The guys and neighbors all around me have a whole different idea than I do. A few houses down one trailer reads "Cheapest Prices In Town". We're obviously trying to attract total opposite clientele. Looking for a slogan that starts with "We're not the cheapest....." All these people around me are selling lawns for $25.00. While I can mow many lawns for $25.00 all day, I've found my work sells on details and I want to go a different route. If anyone has any unique or good ideas for this slogan I'd love to hear them!

    I want to tell the customers, "Don't sell the year long looks of your lawn for a few bucks."
     
  2. OakNut

    OakNut LawnSite Platinum Member
    Posts: 4,052

    You don't want the word "cheap" on your trailer at all.
    It's a "negative" word that you don't want associated with you - period. It doesn't matter that you're trying to describe "the other guys", use another line of thought - something about your "quality work", or "reasonably priced", or really just about ANYTHING but the word "cheap".

    If you're not the least expensive, the people THOSE guys are attracting aren't going to be interested in you anyway.

    I saw a sign along the road today for some new, lawn monkey - "GUARANTEED LOWEST PRICE!"
    Pfffttt! Good for you - fill your route with $25 cuts. Take all you want because I don't want them.
     
  3. TPendagast

    TPendagast LawnSite Fanatic
    Male
    Posts: 7,525

    Howabout

    "Picture Perfect Landscapes….The Perfect Price for the Perfect Lawn"

    I had a company called Picture Perfect in 1990.

    And my business card said that on it
     
  4. twomancrew

    twomancrew LawnSite Senior Member
    Posts: 945

    This sounds like Mr Plow v The Plow King.:)
     
  5. CreativeLawncareSolutions

    CreativeLawncareSolutions LawnSite Silver Member
    Posts: 2,025

    Yeah, never put the word "cheap" on your ads. It makes you look shady.

    Honestly, most people could care less about quality.

    I'd put something like "Call now to ask us how to....blah blah blah." A call to action.
     
  6. twomancrew

    twomancrew LawnSite Senior Member
    Posts: 945

    If you really just wanna get your neighbor make it say "We are not the cheapest wh0re in town" I think that is what you are searching for.
     
  7. DavidsonLandscaping

    DavidsonLandscaping LawnSite Senior Member
    Posts: 303

    Classic!!
    Posted via Mobile Device
     
  8. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    If lawns could talk, they would request Picture Perfect Lawns.

    When Quality and Looks MatterÂ…Call Picture Perfect Lawns
     
  9. PicturePerfectLawns

    PicturePerfectLawns LawnSite Gold Member
    Posts: 3,308



    I don't know why I was thinking of using the word "Cheap" I learned more than that in school. :hammerhead:

    AW, I appreciate that. I really love that one you just came up with! Thank you again!
     
  10. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    Quality , not Quantity!
    Posted via Mobile Device
     

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