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Help with Pricing

Discussion in 'Lawn Mowing' started by gardengreen, Jun 20, 2011.

  1. gardengreen

    gardengreen LawnSite Member
    Posts: 13

    I have a job to submit a quote on and I'm looking for an opinion on what I've come up with.
    Here's the details:

    45,000 square feet of lawn area
    (Zillow has the property valued at 2.5 million)
    Client wants organic lawn care

    Top dress with organic compost and overseed in the fall 145.00 per 1000 sq. ft.
    Fert applications if indicated by soil test - 650.00 per
    Lime application if indicated by soil test - 560.00
    Weekly lawn cut and trim and blow down ~ 20,000 square feet of hardscape
    Weeding as needed 38.00 per man hour
    Nematode treatments 225.00 per treatment
     
  2. ALC-GregH

    ALC-GregH LawnSite Fanatic
    from PA
    Posts: 7,053

    45K is only 1 acre. How can you get $650 for fert app?

    $6500 to do a top dress job and seed on an acre of lawn? WOW

    Did you figure all this out based on the value of the property?
     
  3. gardengreen

    gardengreen LawnSite Member
    Posts: 13

    My material cost on the fert is $252.00,
    Plus travel time to pick it up- $60.00
    Plus 40% mark-up - $100.80
    Plus labor - 238.00

    The top dress and seed was figured the same way
    Material cost for organic compost $40 yd. delivered
    Plus 40% mark-up $16.00
    Plus labor 1 hour at $55.00 hour
    Plus seed $6.00
    plus fuel ,overhead, travel time 10.00
    plus profit 12.5% = 18.00

    Equals 145.00

    Would you do a 1000 sq. ft lawn for less than that?
    Also it probably wont be the entire lawn....I actually thought I might be low on the price??
     
  4. vencops

    vencops LawnSite Bronze Member
    from NC
    Posts: 1,537

    This (as is nearly every estimate/bid question) is a simple math question where only YOU can fill in some of the numbers (we have...nor ever could have the right numbers).
     
  5. ALC-GregH

    ALC-GregH LawnSite Fanatic
    from PA
    Posts: 7,053

    again, $6500 to spread and over seed one acre? WOW

    Why are you charging for travel time to pick up fert material? A customer should not be paying you to pick up the product YOU are going to use on their property. That's like saying, I'm going to charge more to mow a lawn because I had to stop and get new blades for my mower before I went there. So now I'm going to charge them for the time I spent standing in line to get my blades, the fuel it cost to go out of my way to get them AND all my seat time driving to and from. WOW

    Your prices are way off for some reason.
     
  6. gardengreen

    gardengreen LawnSite Member
    Posts: 13

    this is why I'm asking for help with the price....
    Does anyone have an opinion what I should be charging, and will actually tell me, instead of just saying i'm to expensive?

    "Why are you charging for travel time to pick up fert material? A customer should not be paying you to pick up the product YOU are going to use on their property. That's like saying, I'm going to charge more to mow a lawn because I had to stop and get new blades for my mower before I went there. So now I'm going to charge them for the time I spent standing in line to get my blades, the fuel it cost to go out of my way to get them AND all my seat time driving to and from. WOW"

    so do you not work travel time into your pricing? Is it not part of overhead??
     
  7. vencops

    vencops LawnSite Bronze Member
    from NC
    Posts: 1,537

    Not only that....but, you're gonna charge a del. fee on every 1KSF?....and profit on top of the del. fee......on every 1kSF?

    Again...this is a simple math PROBLEM.
     
  8. gardengreen

    gardengreen LawnSite Member
    Posts: 13

    the customer most likely does not want to do the entire lawn area....how else would you price other than by the 1000 sq. ft. to be sure I dont screw myself....also are you guys that insecure that you cant offer constructive advice....if its a simple math problem do the math and educate me! Thats all im asking.....
     
  9. vencops

    vencops LawnSite Bronze Member
    from NC
    Posts: 1,537

    Have you been to the property?
    How many SF are you going to treat?
    How much will your materials cost to treat this area?
    What costs will you incur in securing the materials?
    How much time will the project take YOU?
    What do you need to make - for your time involved?

    I'm in no way "insecure" asking you these questions......if you're not insecure ASKING ME. How in the world can anyone answer these questions for you? These are the things you need to compile your estimate.

    Have you been to the property?
     
  10. ALC-GregH

    ALC-GregH LawnSite Fanatic
    from PA
    Posts: 7,053

    I'm not insecure about it at all. It's something YOU have to figure out. And no, I don't charge customers for all my drive time.
     

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