Here comes the fall.

Discussion in 'Landscape Lighting' started by Mike M, Aug 8, 2008.

  1. Mike M

    Mike M LawnSite Bronze Member
    from usa
    Posts: 1,941

    I have an rsvp going out in October, but I'd also like to do a few runs of my own postcard, and I've been patiently holding off until the fall.

    I plan on low volume in limited communities, so I can afford two or three runs to the same addresses.

    Any recommendation for mailing dates? I was thinking Labor Day and DST (mid Nov). The rsvp will be mid October, I think.

    Thanks,

    Mike
     
  2. worx

    worx LawnSite Senior Member
    Posts: 252

    Does eveyone seem to have favorable results in the fall versus other times of the year......why?
     
  3. Chris J

    Chris J LawnSite Silver Member
    Posts: 2,829

    Absolutely. I assume it's for a couple of reasons: 1. It gets darker earlier and 2. Everyone is getting ready for guests and entertaining for the holidays so they want their home to look nice.
     
  4. irrig8r

    irrig8r LawnSite Platinum Member
    Posts: 4,535

    I heard somewhere once that the most popular target day for mass market mailings is Tuesdays.

    Seems like Labor Day weekend there would be too many other distractions, whether travel, barbecues, community events, etc.
     
  5. sprinklerchris

    sprinklerchris LawnSite Senior Member
    from Georgia
    Posts: 281

    Around Halloween can be great in some neighborhoods. All of the homeowners get out and walk their kids from house-to-house.

    We put up yard signs on our choice projects during that time.
     
  6. worx

    worx LawnSite Senior Member
    Posts: 252


    Great idea I will make sure I have my demos out in a few choice locations!!
     
  7. Mike M

    Mike M LawnSite Bronze Member
    from usa
    Posts: 1,941

    Chris, how do you spread your schedule? Six weeks apart, if I recall?
     
  8. Chris J

    Chris J LawnSite Silver Member
    Posts: 2,829

    Schedule for what? Mailings? 45 days. Sending to the same people at least 3 times every 45 days.
     
  9. Mike M

    Mike M LawnSite Bronze Member
    from usa
    Posts: 1,941

    Chris, when do you recommend I start, the week after Labor Day, than count my RSVP in mid October, then again later Nov at DST?

    That would be only two custom runs with one rsvp. I could also send a custom run six weeks after DST, which puts me at early January.
     
  10. Chris J

    Chris J LawnSite Silver Member
    Posts: 2,829

    I couldn't honestly tell you when the best time would be as I haven't figured that out for myself. I would think that you should avoid the holiday mailings. It would probably be a good idea to hit it hard a couple of weeks (even 3) before any holiday, but I think the effort is futile during the holiday week. I'm pretty much hit and miss. I started my last campaign in the first week of August, and I'll do another one 45 days after that, whatever day that falls on. The next mailing will be the 2nd or 3rd week of September which actually falls right in line with what I'm telling you (after the holiday). I may push it up a bit just to see if it helps. My thought is maybe people are at parties on Labor Day at customer's homes, so I need to send right after labor day while the thought is still on their mind. I'm no marketing genius, so I apologize for not being able to answer your question with accuracy. I do my best, and I believe this is sound advice. It is what I'm gonna do, so if you fail you will have company. If you succeed, then I'll be your best friend!
     

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