Home & Garden Shows

Discussion in 'Landscape Lighting' started by NightLightingFX, Feb 11, 2009.

  1. NightLightingFX

    NightLightingFX LawnSite Senior Member
    Posts: 581

    It is home & garden show season. Anyone doing any it this year? I have one coming up next weekend. Looking forward to it. Curious to see what the market is going to be like this year.
    ~Ned
     
  2. Lite4

    Lite4 LawnSite Gold Member
    Posts: 3,104

    Ned, I am curious about the statistics this year. Definitely keep us informed about how it goes. Good Luck!
     
  3. Lite4

    Lite4 LawnSite Gold Member
    Posts: 3,104

    Ned,
    How was the response at your show?
     
  4. The Lighting Geek

    The Lighting Geek LawnSite Senior Member
    Posts: 875

    We had the big one at the end of Jan and it was unbelievable. I handed out at least a 1000 business cards. I did the lighting for several booths in trade for them promoting me. The calls have been starting but we have had a bit of rain off and on since the show and that can slow the calls. It was so busy I could not walk across the aisle, it was a cattle call!
     
  5. Lite4

    Lite4 LawnSite Gold Member
    Posts: 3,104

    That is good to hear. I have a big 8 day home and garden show in Indy from March 14-22. I have never done a show that lasted this long. Gonna be a Marathon but I love doing the shows and talking to people, so it will be fun and should generate some good leads I'm sure.
     
  6. Eden Lights

    Eden Lights LawnSite Senior Member
    Posts: 805

    While I have not looked at this in several years, do you guys think that your current client profile is a show attendee? I do see a small potential niche of clients at the show, but I am just not sure it's a good return on advertising dollars. We just had or very high end show.......http://www.antiquesandgardenshow.com/ and we also have a typical show.........http://www.nashvillelawnandgardenshow.com/ Maybe this is something that I should look into again, we did them 8-9 years ago and talked our heads off, but no return on investment.
     
  7. Lite4

    Lite4 LawnSite Gold Member
    Posts: 3,104

    Hey Eddie,
    I know in the Boise area, the home and garden shows are one of the better venues for me. Last year I received a 40 fold return on my investment in the booth and setup. Not sure how it will be in another city. I talked to my only real competitor here in town and he said he always reups every year because it is one of the big payoffs for him too. You might check it out again and see if things have changed in your area or try a different layout or approach in your booth that may be more eyecatching or appealing.
     
  8. NightLightingFX

    NightLightingFX LawnSite Senior Member
    Posts: 581

    finished my Home & Garden Show today. I did the same thing I did last year. While the attendance was strong, I didn't feel quite like the ethusiasm for my product was as positive as it was last year. Maybe it was me? I do think it was productive, we will see what happens as the year plays out.

    Eddie I think you have a valid point. Most of the attendies aren't my customer profile. However, I have found that my town's local Home & Garden Show a good place to network with other professionals and for the past two years that I have done the show I have gotten jobs out of the show. A much better ROI than anything else I tried.
    ~Ned
     
  9. MAGLIGHTING

    MAGLIGHTING LawnSite Member
    Posts: 248

    Ned, how much did it cost for your booth? 10' X 10' ?
     
  10. Lite4

    Lite4 LawnSite Gold Member
    Posts: 3,104

    Hey Mike,
    My 10 x 10 in Boise's premier show was 850.00, very reasonable. My 10 x 15 in Indy is around 2400.
     

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