This is my Second year of maintenance but have been in tree removal for about 15 yrs and I really am finding out alot of homeowners don't really care what the yard looks like, as long as it's mowed, and they get a cheap price. In my area most residentials are $30-$40. Most of mine are $40 and I am being undercut pretty bad in some subdivisions. I have great equipment that makes a great cut and, w/ the price of gas I can't afford to do a 10,000 sq. ft. yard for 30 bucks. I'm getting killed by no-name companys that come in and cut the whole yard w a Honda push mower and 3-4 guys and charge like $25 to $30. Should I drop my prices to try to compete, or stay where I am? This must be the reason I don't have as much work as some around here, even though it looks better when I pull away. What should I do?