Probably one of the best (especially right now) and most cost effective ways to market on a consistent basis is to publish an on-line newsletter or blog. Now before I get into this I must tell you that I am not currently doing this. This is something I've been thinking about for a very long time and will be doing someday hopefully soon. But I've been very busy and this has kept me from taking the plunge. Not a good excuse as it's more important to market when your busy as opposed to when you're not so, in order that you remain busy. Once you commit to it you have to deliver on a regular basis or you will lose your audience. This is mainly why I haven't started this project yet. Top of mind awareness is what you are after and establishing yourself as the expert in your area is what can be achieved. It's a real credibility builder. Profiling projects on a regular basis, educating prospects and clients, announcing promotions showcasing your work the possibilities are endless. It can be both posted on your website and sent to your clients, associates, trade partners and prospects . Right now more than ever before, with things being tight, you want to keep in close contact with your clients. Videos on the internet are all the rage now too. If anyone is currently doing something like this let us know and provide a link .