Do you ask the grocery store or gas station for a discount? I would guess that you are a more frequent customer there, than you are at a power equipment dealer. How about the party store where you regularly purchase your beverage of choice, do they offer a fleet discount? I doubt it. Do any of you, mow for free? Do any of you, offer a discount, to those who purchase your services for a certain consecutive number of weeks or months? Do you give them a discount, just because they ask for it? Why would you give up your profit? What do you think of price chopping LCOs? Dont you think a dealer has enough to do, just to stay competitive with other dealers? Planning their marketing strategy, store layout, inventory, and expenses keep them pretty busy, as well. And then there are employees and many other things. Please, dont forget, that things come up in their lives too and they need a little more money than they thought. Now, visualize this. The dealer has been waiting for this season to start, so he can have a boost in cash flow, along with some profit to buy his family some things he promised them when business got better. And then it happens. The F250 supercab diesel rolls in, Joe Mower gets out and comes into the store. The dealer and Joe look at a few pieces of equipment (some that was carried over from last year, due to lack of rain that interest was paid on). Knowing his competition, the dealer either gives Joe a price or he has preprinted tags on the equipment. Joe looks at the dealer and asks, Can I have some of your profit? It sounded like Can I have a discount, if ? I would like to ask each one of you, that reads this, to go and look at your business plan (Do you have one?) and highlight the part where you planned to give up profit. Then, if you have an accountant, make an appointment with them. Go in and ask them this question. How wise is it, to give up profit? Their answer might be something like this No, that will be $50.00. I hope you all have a profitable 2008! I will close with this. Not one of you own a lawn/landscape business or an outdoor power equipment dealership. You all own an investment company. You invest your money, your time, and your knowlege into it. Why? To make a profit!