I've always steered in the direction of large commercial/industrial properties but am thinking about veering towards the high end residential. The big commercial properties take big machines which takes big trucks to haul them, lots of fuel, lots of blades, lots of wear and tear on equipment, lots of labor, etc, etc. I've always heard that high end residential is the way to go. However, my question is, "Can you necessarily make more money with that type of clientel?" In my experience, a lot of those people are the tightest people around. I've had some customers in the past that have demanded premium quality service but only wanted to pay slave wages-It doesn't work that way. I would like to offer a premium quality service but I expect premium pay. My other question is, what will set you apart from any other lawn service? I know the competition is fierce with these types of customers-most of these kinds of neighborhoods around here have about a million lawn services coming in and out each day. What is going to separate you from everyone else? What kinds of services do these people expect?