how dedicated are you to your dealer? i work both sides of the road.... i'm a dealer and end user. as an end user, i'm looking for a good price and good service and to make money with quality equipment. as a dealer, i'm looking to make money while offering good service, quality products and good prices. where is the happy medium? is 10% off a good deal? as an end user, i have $15k in equipment (less truck) plus insurance, fuel, etc. as a dealer, i have $150k in new equipment, tools, parts and used equipment, plus overhead (which is much cheaper than most dealers as i have a shop at my house).... insurance, supplies, utilities, advertising, etc.. (this is real low compared to most dealers) i had a guy inquire about an attachment for a Walker mower which listed for $2650, i shot him a good price at $2500 and he said i was high, he then told me he was quoted $300 cheaper from another dealer, but he wouldn't have the item for at least a month. i'm sure if a potential customer told him he was too high by $450, he and most of us would walk away and let them get the cheaper guy. what would you do?