how do you all explain the pricing to the customers?

Discussion in 'Christmas Trees & Seasonal' started by Dunn's, Oct 17, 2007.

  1. Dunn's

    Dunn's LawnSite Bronze Member
    Posts: 1,546

    How does everyone explain how you price when the customer first calls for Christmas light hanging. We have set a $400.00 minimum does this sound about right our do you thing it will scare them off. We are just wondering because we don't want to drive all over town giving estimates and not get any takers. So we figured that a minimum of $400.00 would help eliminate that. Because when you think about $400.00 isn't that much when you have to come out to hang them, come out to remove them and store them if they purchase the product through you. SO any ideas you have to help along in the selling of these services and our pricing would be greatly appreiciated and you can PM us any time about it.

    Thanks in advance for any help you can give!
     
  2. Team-Green L&L

    Team-Green L&L LawnSite Bronze Member
    Posts: 1,776

    Around here we just rent the lights to them and charge them $45.00 a mh to set them up. They don't want to keep them and they will never own them. WIN WIN.
     
  3. Dunn's

    Dunn's LawnSite Bronze Member
    Posts: 1,546

    Hey team green thanks for responding. Just wondering do you have minimum charge for these services. We where thinking $400 min. that is what we have told the two customers that have called so far. We where thinking maybe making it $360.00
     
  4. wurkn with amish

    wurkn with amish LawnSite Senior Member
    Posts: 663

    tell them up front about your $400 min., sound confident its worth it and let them go friom there
     
  5. turf hokie

    turf hokie LawnSite Silver Member
    Posts: 2,743

    We tell them our minimum and then tell them our average sale. This eliminates the tire kickers right off the bat. We did a $500 minimum last year and realized that once we installed, serviced, removed and stored the lights we really were not making that much so we raised our minimum this year.
     
  6. David Gretzmier

    David Gretzmier LawnSite Gold Member
    Posts: 3,645

    stay away from the renting and per hour thing. when people own the lights they are more likely to use you next year. once you have custom cut lights for a home you have to re-cut them for another home etc. per foot is the way to go. Christmas lights are too dangerous to do for 45 bucks an hour. we had 5 accidents on 2 crews last year full time, one accident already this year. we'll do 150 properties or so this year with 3 crews. you've got to make more than 45 bucks an hour to make this worthwhile. I can make 60 bucks an hour on the ground. In Arkansas.

    I don't have a minimum, but I say on the phone last year our cheapest job was 380 ( insert minimum here), that house was a cute little 800 square foot cottage that was a quick job and was perfect when we were done. the largest job was a house 5, 6 times that size, wreaths, mini-lights, garland, steep roof and took a ton of time. it was around 5500 dollars ( insert dream number here, we actually say 12000 now because we do 1 or two jobs around 10 grand, one last year was 60 grand ). how big is your house? the answer is usually 2500-4000 square feet. they'll get it.
     
  7. turf hokie

    turf hokie LawnSite Silver Member
    Posts: 2,743

    Definately stay away from the per hour. But we rent the lights. That way they cant try to do it themselves or try to find someone cheaper in years 2and 3. Also, when something needs to be replaced we will just replace it and not have to go back to the customer for a replacement charge. Makes life easier. But I guess it boils down to what works for you.
     
  8. (wi) Roots

    (wi) Roots LawnSite Member
    from 9
    Posts: 152

    An itinerary of options is helpful. Are we talking about roof, windows, sidewalks, driveways,daytime decor, or all above? When porposing let your customers know it is not an all or nothings choice. But, let them decide what they wish to light. As far as not wanting to drive and give an estimate, that is your choice. Which bring me to ask why thread in the first place?
     
  9. Dunn's

    Dunn's LawnSite Bronze Member
    Posts: 1,546

    There is a big difference in driving to customers, who have a genreal idea of a price of service and also no matter what are going to get someone to do it, like cutting their grass. But most people have no idea on what it will cost to have lights hung. Most think under $100 is plenty. :laugh: :laugh: and once they find out the cost they A: either get their lazy @$$ out there and do it themselves. Or B: Realize they can not afford this luxury service that truly is for the wealthy only and put no lights up at all this year.
     
  10. (wi) Roots

    (wi) Roots LawnSite Member
    from 9
    Posts: 152

    Do a market search I mean you'll find most folk who ask for installation of Christmas lights will have the following in mind: Don't have a clue where to start. Don't want the risk of injury by someone falling off the roof. Unable to cllimb the latter. Didn't get the effect they wanted the first time around. Don't have the time. Want to give it away for a gift. Yes, I've installed lights for someone who want to give it as a gift. Having company over. Want to show off. Wanting to keep up with the Jones's. On and on.............. So, what I'm saying is unless you absolutely know your market. I think your selling your self short to some untapped potential.
     

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