How does this sound

Discussion in 'General Industry Discussions' started by Turf Dawg, Feb 7, 2013.

  1. Turf Dawg

    Turf Dawg LawnSite Gold Member
    Posts: 3,719

    Notice: To all residentialclients and non-contract semi commercial

    Effective: February 2013

    It is with deep regret that we are sending this letter. After much thought and discussion, we have made the hard decision to cease all residential mowing.

    We will still offer weed, fertilizer and Fire Ant control along with irrigation, light landscaping, seasonal color and commercial maintenance.

    We are referring the residential mowing to XXXXX XXXXX, [XXX] XXX XXXX. We have shown him the lawns and we feel he can do a satisfactory job.

    If you would like us to continue any or all of the services in paragraph two, please do not hesitate to give us a call.

    Thank you so much for your many years of patronage and we wish you and yours all the very best.

    Sincerly, The Turf Dawg Family



    Please let me know what you think I should word differently [think I already see some] or any other thing you would add or change.

    Thank you, Bill
     
  2. Arvydas

    Arvydas LawnSite Member
    Posts: 50

    I would remove the sentence about having deep regret, personally. The tone is that somehow you're struggling.

    I would keep a more light hearted tone, and just say your company is moving in a different direction. That will help your clients keep confidence in the other services you're still offering, and in the person you're referring them to.

    Good luck!
    Posted via Mobile Device
     
  3. ToddH

    ToddH LawnSite Silver Member
    Posts: 2,184

    I like having Residential clients in my own back yard. You lose money with too much windshield time but with a relatively tight schedule the money is good.
     
  4. Roger

    Roger LawnSite Fanatic
    Posts: 5,920

    I agree with the above comment about "deep regret." The statement should be something about changing the focus of our business and the kinds of work we will do the for the coming season.

    Also,you need more about the transition to XXX. The statement should be explicit with regard to communication, such as "XXX will be in contact with you in the next two weeks," or "... please call XXX to arrange a time for getting a proposal," or something similar. Your present language leaves too much open for an orderly transition.

    You need more context about "paragraph two." Again, you need to be explicit on what is expected from the customer. I presume you have a contract that includes a "page two." Also, your statements imply that the contract needs to be renewed, " ... give us a call." If it is an annually renewed contract without intervention, then your statement should be clear about those provisions continuing for the next season.

    I think you have too many loose ends, with too much room for ambiguities. These can only lead to misunderstandings and conflicts that are unnecessary.
     
  5. White Gardens

    White Gardens LawnSite Fanatic
    Posts: 6,776

    Do you want to really drop your residentials?????


    Reason I ask is there is always a salesman for your competition running around trying to steal away commercial clients. That and commercial accounts are less loyal than residentials.


    Just sayin.




    ...........
     
  6. LandFakers

    LandFakers LawnSite Fanatic
    from CT
    Posts: 6,229

    As others have said, I would say that your company is moving in another direction. And Give them a little bit more info about there soon to be new landscapers. Looks good otherwise.

    Have to ask though... Why are you getting rid of all of residential? Even high end clients?(if you have any)
     
  7. sehitchman

    sehitchman LawnSite Senior Member
    Posts: 763


    I like simple and to the point
     
  8. grassman177

    grassman177 LawnSite Fanatic
    Posts: 9,795

    i would scrap the entire letter, and start over. sorry, that one is terrible
     
  9. ToddH

    ToddH LawnSite Silver Member
    Posts: 2,184

    That is a nice re-write. It is also a good point. Most of my new clients tell me the reason they are changing is because the person mowing will not do anything else. They do not have time, they are full booked.
     
  10. THORNTON SERVICES LLC

    THORNTON SERVICES LLC LawnSite Senior Member
    Posts: 405

    you have a much larger business than me if you are to this point to drop people , so i am certainly not in a position to give you advice or tell you are right or wrong , but i think if i was in this situation i would use the xxxx person as a subcontractor , so that you make a little off the lawns to , and i think whis would keep you in a better situation not to lose the other business you are getting from these customers. also people talk and word of mouth is pritty important , so i would do everything in my power not to upset these customers you never know who they might know at your commercial accounts , in my case alot of my commercial accounts came via knowing residential customers , just my thoughts though , best of luck on this seems like a tough situation to be in.
     

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