How early to put out mailers?

Discussion in 'Pesticide & Herbicide Application' started by Nitroman, Feb 22, 2013.

  1. Nitroman

    Nitroman LawnSite Member
    from indiana
    Posts: 217

    Im in central Indiana and its cold. We're starting round one next week if it's dry, and I've seen one chem lawn mailer in my mail box at home. Have sold a few new accounts this week that called. But I'm wondering if it's to early to spend money on thousands of mailers next week when we all know people usually start to call mid March. Or those people that are like oh it's April 5th and I need to start mowing my lawn, better call a chem company too.

    We'll do another mailer later in March or April as well

    Thoughts?
     
  2. gulfjoe

    gulfjoe LawnSite Bronze Member
    Posts: 1,613

    Do you use an online company or local guy? If online who do you use?
    Posted via Mobile Device
     
  3. wildstarblazer

    wildstarblazer LawnSite Senior Member
    Posts: 978

    Earlier is better than later. If a national company like Chemlawn is starting already then I would too. I got 2 from them already at my location.
     
  4. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,847

    Starting week 1 already, in central Indiana? In February? That seems way early, are your temps even much above freezing at this point?
     
  5. RigglePLC

    RigglePLC LawnSite Fanatic
    Posts: 11,785

    If...you sold a few new accounts this week...must be the time is right.
    Always tricky to get the weather conditions right to induce potential customers to think about lawn care. You have to guess if the weather will be warm and sunny two weeks in advance.
    Try to give them a reason to call--an early bird discount or coupon.
    And the classic sales pitch--limited time offer--call now. Used often--because it works.
    Be sure your photos are top-notch.
    Be sure your brochures are at least as good--better if possible--than Tru Green.
    Be sure you offer features that are better than truGreen, and be sure to point out how you are different (and better than TruGreen).

    Be sure you have a high quality website to reinforce your costly mailings. And a top-quality person to answer the phone. After all it costs about $20 in mailing cost to bring in each phone call.
    And get out there and measure the lawn and quote the program and price instantly, if not sooner. Be there; close the sale, before anyone else has a chance. You may need to work 4 to 9 pm so that you can catch both Mr and Mrs at home.
     
  6. Cadzilla

    Cadzilla LawnSite Senior Member
    Posts: 899

    Right now, and as close to and before weed pop as possible if you are doing two mailers and mail to the same homes as you did the first time.

    I too am wondering about the timing. Seems early for Cent-Ind.

    Im a few hundred miles north (maybe less) and won't start for at least four and maybe five weeks.
     
    Last edited: Feb 23, 2013
  7. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,020

    I think we r gonna start MAILING n 2 weeks and I am n central Ohio.
    NO reason to start putting pre and fert down until mid to later March.
    Unless u r screwing the customer and trying to put down 6-7 apps which r not needed.
    That's the problem with the big boys and small companies that don't have a clue.

    In order to do 6-7 apps they have to start n the winter and apply all summer through the drought.

    It's really sad!
    Posted via Mobile Device
     
  8. Efficiency

    Efficiency LawnSite Bronze Member
    from zone 6
    Posts: 1,520

    Dont be like us. Its very very really sad. (and profitable)
    Posted via Mobile Device
     
  9. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,020

    Ok then let me rephrase...

    Its very sad that a "professional" would apply products in the winter and during summer droughts to be profitable!

    Glad I am educated, care about and take care of my customers and can still be very profitable.
     
  10. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,020

    We just had an ice storm on Friday.

    Why would anyone apply now with possibly 3-4 weeks of winter left?

    Blows my mind to how these guys consider themselves professionals.

    Gives the industry a black eye IMO.
     

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