I am talking about "Scott's 4 step program" at the big box stores not Scotts professional services. I never said Scott's fert was junk either. I said that our professional product is better and granular weed control sucks. I totally agree that it's not about the amount of apps! Again it comes down to the quality of the product. Look at the Duration product for example...it is called a 1 APP product. If you look at the link I attached from Purdue you will see they recommend 3-4 fertilizer apps and say not to apply to a lawn under drought stress. Universities up here do state amount of applications and rates.