How effective has door to door marketing been for your business?

Discussion in 'Business Operations' started by MJK, Nov 7, 2006.

  1. MJK

    MJK LawnSite Senior Member
    Posts: 356

    I was thinking about trying and leaving the homeowner with a brochure about the company. I was wondering how many of you tried it, and how effective it was. How many doors did you have to knock on to get x amount of clients? Thanks a ton. Also when is the best time to start this marketing campaign?

    Marc
     
  2. MattsMowing3535

    MattsMowing3535 LawnSite Senior Member
    Posts: 386

    Way to many. It's really hard to do. First you have to carry everything with you. Then people talk for 20 minutes and waste your time. After they talk for 20 minutes they go so, What is the price. Then they tell you that you are crazy and that no one will hire you becuse you arent worth anything but free. I think flyers are good. And newspaper ad's are better.
     
  3. livingreen1

    livingreen1 LawnSite Member
    Posts: 100

    Door to door may be effective but have a good solid sales pitch get your yes or no and move on. Personnaly I tend to talk to much so I prefer more of the flyer type advertising.
     
  4. BCFLawnLandscape

    BCFLawnLandscape LawnSite Senior Member
    Posts: 333

    I suggest door to door flyers, I am ending my second mowing season since i have been in business, this spring i only passed out maybe 500 and picked up 15-20 jobs. I was really impressed and it was only in two sub divisions. I am going to try to hit that really hard this spring and get a couple thousand out!
     
  5. livingreen1

    livingreen1 LawnSite Member
    Posts: 100

    I am good for about one per thousand really have not done to much all of our stuff is word of mouth and bids for commercial.
     
  6. Envy Lawn Service

    Envy Lawn Service LawnSite Fanatic
    Posts: 11,062

    How do you like people knocking on your door and trying to sell you?


    Door to door falls under the "law of large numbers."

    That means that maybe if you knock on enough doors someone will hire you.
    Unfortunately though, there really is no "law" or "law of averages".

    You never really know... even if your 'game' is good, you might sell one a day.
    Then again, maybe one in a month, or none.

    Door-to-door type efforts are a lot more effective most of the time when used for commercial sales. The reason being is that you are a lot more openly recieved in that environment than you are at a persons private residence.
     
  7. topsites

    topsites LawnSite Fanatic
    Posts: 21,654

    I'm with the guys, it's just asking for trouble one way or the other...

    You either waste lots of time or you give way big discounts or you resort to scamming, no matter how you look at it, it's not good business.

    Flyers are much better in comparison... Now, if you want to combine the two then go flyer in the daytime and be ready to talk a little, you can then get a hands-on feel of what it's like with just one (or 3) customers who approach you, rather than you approaching every last one of them. That should give at least somewhat satisfactory results.
     
  8. Ric3077

    Ric3077 LawnSite Bronze Member
    Posts: 1,113

    I agree leave a doorhanger or flyer and move on...
     
  9. punk_rockin2001

    punk_rockin2001 LawnSite Member
    Posts: 67

    I think going door to door and talking to people is by far the most effective way of getting new clients. You can talk to the person figure them out and learn what you need to tell them to get the job. In my experience as a telemarketer we learned that you should hear the client say no 3 times, so just walking up and saying can I mow your grass is not good enough. Now this does require a certain amount of people skills, and the ability to be pushy w/out being pushy about it. It may not work for everyone, but for me it has worked extremely well. I leave a card or flyer w/all the people that say no anyway, and by the time I am walking away they know of all the services I provide and many of them will call me later. Talking to a person and telling them what you do leaves a far greater impact on the person than the flyer they throw away.
     
  10. Lawnmasters

    Lawnmasters LawnSite Member
    Posts: 180

    Door to door work IS all about the numbers.

    You must go up to a large number of doors in any given day.
    You can't screw around, you have to be on a mission, see as many people as you can.
    It's hard work.
    Most important, it is 90% about the individual doing the approach and 10% what your selling. (service)
    We have let people come to us for years until this year, started hanging door hangers, and talking to who ever is home, worked GREAT.

    We picked up more customers this year than any year before
     

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