I have been doing a lot of thinking about this and I would like to present two different scenarios to you and you can decide which person will gain and retain more clients. Scenario 1: Owner pulls up with a crew of 3 or 4 works to mow your yard with a 2013 truck, unloads 2 brand new commercial zero turns, and proceeds to mow your yard. Every piece of equipment is in immaculate condition and all the employees are dressed in work pants and tucked in polo shirts. All the employees are also friendly and clean cut. However, because they have to pay for their expensive equipment they have to be really effecient and they mow your yard in 15 minutes and are gone. They do a good job, but not a great job because they don't have the time to mess around with one yard. Scenario 2: Owner pulls up by himself or with a part-time helper driving an older model truck (still in good condition, but just a few years old), has a commercial zero turn that is in good clean condition but is a few years old. The owner and employee are dressed in company t-shirts and jeans. They also are friendly and clean cut. Now, these guys don't have a ton of stuff to pay for so they can spend a little extra time on your yard. The grass is tall so they double cut and leave your yard in immaculate condition. They also check before leaving to make sure you are satisifed with your yard. Now, just for comparison, lets say that both companies charge the exact same price. Which company do you think the customer (homeowner) is going to be most happy with? I personally fall into the second scenario category and I absolutely don't disdain the person in the first scenario. In some ways, I wish I could be like the company in the first scenario. However, overall I think the person in the second scenario will gain and retain the most customers because he pays attention to the individual needs of the customers. What are you thoughts and opinions?