Sounds like you are having a very good return...I wish I could have that luck. Well, not actually luck, but must be a less competitive market. I always spent good money on making all media looking professional, but I think that is where my mistake has been. I personally think I would have better results, for mowing at least, with a generic looking flyer. I think people view the lawn guy as just that. They see full color and professionally designed flyers as a larger company that cost a fortune.