How many customers in first year?

Discussion in 'Pesticide & Herbicide Application' started by Green Acres, Sep 17, 2013.

  1. Green Acres

    Green Acres LawnSite Senior Member
    Posts: 316

    I know it all depends on how much advertising, prices, area etc. But how many customers did you pick up in your first year fertilizing? How many do you have now? I do landscaping now but working on adding fertilizing and spraying next year and would like to get some kind of an idea of what to expect. I read that there was a local company here that started back in the early 90's and he got 300 customers the first year. I would be happy with 100!
     
  2. inzane

    inzane LawnSite Silver Member
    Posts: 2,360

    I would have been happy with 100. I ended up so far with about 40. but i started out with about 3 this year. I know it may sound bad, but i'm not trying to grow into a huge company over night anyways. I know its gonna take time to build up a good reputation with all the competition around me, and that is what i'm focused on too, good work and keeping a good line of communication with my customers.

    i'm tired of people calling asking me if i will cut their grass. I'm hoping next year with referal program and a different advertising strategy that i can atleast double or triple my fert/weed control customers. I have run alot of leads this year, but didn't close much because my prices were kinda high. (followed to much advice on here, which didn't help.. lol) i lowered prices a bit to be more reasonable, without 'lowballing'. I'm comfortable with my pricing now, and that has helped. I still will not compete for the big lawns with the big boys, so no discount for yards over 10k sq.ft. for me. plenty of small yards to be had in my area which is where i will make more money anyway.

     
  3. Efficiency

    Efficiency LawnSite Bronze Member
    from zone 6
    Posts: 1,536

    whats your budget and marketing plan. Ill be glad to guide you on what to expect from that.
     
  4. FinerCutslawnCare

    FinerCutslawnCare LawnSite Bronze Member
    Posts: 1,385

    It really all depends on your marketing strategies and your target areas. One thing to keep in mind for turf programs is to make sure you have a tight route if you want to make good money. To be honest it comes into 3 categories: Word of mouth, marketing and then the typical neighbor coming over and asking you to do theirs. I have received about the same % of each for gaining new clients. Just remember, the more they see your name(and remember it) the better chance they have of calling you instead of joe-blow
     
  5. WestGaPineStraw

    WestGaPineStraw LawnSite Senior Member
    Posts: 763

    First year had 50. 4 years by and all over 2k. You gotta get out there and beat the bushes!
    Posted via Mobile Device
     
  6. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,045

    You went from 50 customers to 2000 in 4 years?
    Posted via Mobile Device
     
  7. WestGaPineStraw

    WestGaPineStraw LawnSite Senior Member
    Posts: 763

    Yes! Basically sold a product to homeowners and every landscaper with in a 50 mile radius. Had a lot of contacts and luck. Also was able to scramble up a lot of financial backing.
    Posted via Mobile Device
     
  8. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,045

    Wow

    It took me 8 yrs to get to that point

    Good job

    How many guys do you have? What is your avg k?
    Posted via Mobile Device
     
  9. grassmasterswilson

    grassmasterswilson LawnSite Platinum Member
    from nc
    Posts: 4,515

    How do you guys handle expansion to outside your current service area. I can reach any property in my city within 15-20 minutes. I have very large cities on both sides east and west of me. I also have a similar. Size city 30 minutes north.

    Did you guys just flood the area with direct mail? How did you prepare yourself the first year for the possibility of driving to a nearby city for a handful of properties. I fear the drive for less than a days work. What a out estimates or callbacks and the drive to do them!
     
  10. ted putnam

    ted putnam LawnSite Platinum Member
    Posts: 4,539

    I had 75 at the end of my first year.

    I wouldn't drive 50 miles one way to do lawns. I am hounded to death each year to drive to Little Rock (35 miles one way) to do lawns. No Thanks... JMO

    Time is Money---Drive time= $0

    Limit your debt as much as possible. I don't owe anyone any money except on one of my trucks and one of my z-sprays. Everything else is paid for... trucks, equipment and supplies.

    OP, you should have enough contacts to get a good start. Get the basic equipment, let your current customers know that you offer weed control/fert too, offer referral discounts to those that sign on, advertise as much as you can afford to and it will "snowball" year after year.
     

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