How many people do drive bys and check out the competitions lawn work ? I picked up a Realtors lawn a few years ago and she remarked how she could tell the lawns I did in the neighborhood. I have converted most of my customers to raising the height of cut and using fall aeration to improve turf conditions. when I cruise the neighborhood I can see the lawn crews who have no idea about turf they just mow and the ones who have some knowledge. Many of the squirt and fert services over treat lawns and the rapid growth requires 5 day mowing that most people can't afford. When they do cut the lawn it is a hassle and they cut below the chlorophyll level and get a yellow lawn. I'm still amazed[and thankful] at how important it is for people to have a stand out lawn . For years I tried to make it seem simple and finally learned to say "just leave it to me" and "here's your bill"