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How many doorhangers delivered per day for one man?

Discussion in 'Business Operations' started by walker-talker, Jan 14, 2005.

  1. impactlandscaping

    impactlandscaping LawnSite Silver Member
    Posts: 2,332

    We are getting ready for 2K doorhangers ..so I'm not really looking forward to it . That will be followed with 20K direct mail flyers in March and April to a targeted zip code. We did pretty well with the direct mail last year, so I am doing it again. The doorhangers are specifically for lawn / turf care to saturate the current sub divisions we are currently in. I want to expand our turf programs , as I am wanting to do less intensive( 1week plus) landscape installs. Hey Jodi- LET'S GOOOOOOO STEEEELERS!!!!!!!!!<a href='http://www.smileycentral.com/?partner=ZSzeb008_ZSXXXXXX44US' target='_blank'><img src='http://smileys.smileycentral.com/cat/20_3_72.gif' border=0></a>..SuperBowl Champs in 2005 :D
     
  2. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Got any pis of your flyers...I would be interested in viewing them....probably a lot of others would also.
     
  3. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    Better think about that one. I am spending around $3,000 for 30,000 flyers. I would be tickled to death if I received 300 calls. In fact, I doubt I could even handle that many...I am sure I couldn't. If I can close on 75% of those, and that is low for me, that would be 225 accounts for $3,000. Say the average client brings in $700 per year (and that is low)....that $157,500 generated off $3,000. You see now....1% response rate is not all that bad.
     
  4. grass-scapes

    grass-scapes LawnSite Bronze Member
    Posts: 1,552

    even for the way IM doing it.. 1% is good for me. I had some price figured up. Decided to buy blank door hangers and print them myself on my inkjet. I mean, to get them printed locally, it would run me nearly 80 cents per hanger, and thats with ME supplying the paper. So, ink costs me Im guessing 6 tanks per 300 flyers. 6 tanks (6 colors) will run me around 40 bucks. Now, if I print 600, my cost is 80 bucks plus the flyer cost ($36 for 1000 sheets, 2 to a sheet). Im not going to put out more than 600 anyway. If I get 6 accounts and they average 1200 a year each, thats still not a lot, but $7200 for my inital investment of around 100 bucks. Im hoping for a return of 2 to 3 percent.
     
  5. impactlandscaping

    impactlandscaping LawnSite Silver Member
    Posts: 2,332


    I don't think I have the emailed proof anymore, and I don't have a scanner..if anyone REALLY wants to see it, PM me, and I'll add your name to the mailing list and send one to you. We are in the process of getting a new computer and laser printer / scanner combo, and will be able to put pics and flyers here after that...sorry
     
  6. gogetter

    gogetter Banned
    Posts: 3,256

    First of all, it's hardly "mega bucks" to get flyers/door hangers made up. I'd even say it's probably one of the least expensive forms of advertising.

    Secondly, if you read all of the info from Justmowit, you'd see that his preferred method of advertising is flyers/door hangers. So, yes, I guess it must be worth it.

    Thirdly, the main reason I use flyers/door hangers is so that I can TARGET SPECIFIC neighborhoods. Ads in papers get me calls from all over the place. I like a nice tight mowing route.
     
  7. gogetter

    gogetter Banned
    Posts: 3,256

    grass-scapes, definitely look into online suppliers. I called a local printer (large chain) a couple years ago and after he gave me a ridiculously high price, I mentioned how I had seen MUCH lower prices on the net. He said those places are set up for high volume and can afford to be a lot cheaper.
    You should be able to get nice full color door hangers for .10 cents each or so online (give or take depending on quantity, supplier and options you choose).

    There have been many links for flyer/door hanger suppliers posted here over the years. But if you need some links, let me know, I'll scrounge them up for ya.
     
  8. PMLAWN

    PMLAWN LawnSite Gold Member
    Posts: 3,535

    We do flyers but we put them in the newspaper box. Drive by in the car and we can do about 300 per hour.
    I have found a delivery service that will do it for .10 a piece. I partner with a Realtor and split the bill so it works out to .05 a piece.
    My farm area has about 50,000 homes in it but I think I will concentrate on about 40,000 this year. My final sucess rate has been about 1/2 of 1 percent.
    This should bring me another 200 or so jobs. This should fill 2 trucks full time which is what I plan on adding this year.
     
  9. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    That's not too bad. For my flyers to inserted into neighborhood newsletters, it's going to cost between .035 to .08 each. That's much better than paying for postage. I paid some guys to pass out doorhangers a couple years ago and it costed around .11 cents per doorhanger.
     
  10. Carolina Cutter

    Carolina Cutter LawnSite Senior Member
    Posts: 987

    I have to say that I never really did much of this. I think I put out like 20 doorhangers last year.....LOL

    But I did get an account from one of them....so what does that make my ratio?
     

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