How many have.....

Discussion in 'Landscape Lighting' started by worx, Jan 29, 2009.

  1. worx

    worx LawnSite Senior Member
    Posts: 252

    tried radio marketing? I would like to change my marketing strategy for this year. I need to try something and radio seems to be the answer,........anyone have experience with this?
     
  2. TXNSLighting

    TXNSLighting LawnSite Fanatic
    from DFW, TX
    Posts: 6,462

    Ive thought about this to, but talked myself out of it. You have a very slim target market. and the chances of finding your target client on the radio is very slim. But thats just me. It could be a gold mine maybe. I Dont know what rich people listen to on the radio, ha!
     
  3. klkanders

    klkanders LawnSite Senior Member
    from Midwest
    Posts: 848

    I believe we are trying to sell a visual product so getting attention on the radio would be tough. Whats the saying " A picture is worth a thousand words " Even if they were able to visualize a picture is that enough? Most people do not appreciate soft, subtle outdoor lighting until they see it in person.
    I still believe referrals, word of mouth, networking with like trades along with yard and vehicle signs to be the best advertising for the buck. Unless you have money burning a hole in your pocket. :)

    Keith
     
  4. worx

    worx LawnSite Senior Member
    Posts: 252

    No money burnin holes here, but I feel I should try something different. I realize each market may react differently to the same advertisement. There are many variations with each piece of marketing that will affect the outcome, such as the picture on the card, the quality of the card, the wording, etc etc. My ROI for cards is not stellar.......is the economy, is it my cards,or is it the way my market reacts to cards?

    What are the options? Cards, magazines, TV, radio..... I realize networking and word of mouth are key ingredients for any business. When starting a business, I feel the need to generate enough business through marketing, then allow "word of mouth" to take its course. As many of you know trying to start in this economy can be demoralizing. I'm not complaining just wanting to make sure I don't fall into a rut when there could be other options.
    Yes what we do is visual, so we may need to think "out of the box" to promote ourselves through a non visual media.

    Just doin alittle thinkin out loud....
     
  5. Chris J

    Chris J LawnSite Silver Member
    Posts: 2,806

    I'm doing a radio ad right now to the tune of 2k per week. It's a hard thing to swallow, and I'll let you know how it goes, but my gut tells me I'm wasting money due to the current economic state. FYI, this radio station is the "business" channel with the top guns like Rush Limbaugh, Sean Hannity, Neal Bortz, etc. It's no half ass station with sports and stuff. A lot of people are tuning in right now due to our new "leadership" and the upcoming disaster. I'll let it run for a couple of months to see what happens.
    In the past, however, radio has not been good for me. Then again, I've not been on this station. I guess it all depends on listenership and the demographic.
     
  6. worx

    worx LawnSite Senior Member
    Posts: 252

    Chris I sent a PM....
     
  7. Mark B

    Mark B LawnSite Bronze Member
    Posts: 1,019

    I tired radio as well, but with a different business. We was not impressed. Very expensive as well. I think having your truck wrapped would be great. And find a place you can set out for the weekend, like in a shopping center. ask first if you do that. To make sure they will not tow your truck. I have thought up a good idea. Take a long bed truck. and make a sign git in the middle of the bed with company logo and info on it. I"m talking about at least 4x8 plywood or bigger with all the company stuff on it. And park it on the weekends in shopping centers. My redneck .02
     
  8. klkanders

    klkanders LawnSite Senior Member
    from Midwest
    Posts: 848

    Hey Steve, I hope I didn't come across as being to negative about your idea. It could work what do i know. With times being tough and you starting out like me I was just putting (I believe) the most cost effective options out there. If money is tight like I know it is for me I know I could not justify gambling that way. Its been said here before but you might be better off taking that money and buying some lunches for some LA's, developers, builders and landscapers. It might go alot further.

    Good Luck what ever you decide. Keep us posted please.

    Keith
     
  9. NightLightingFX

    NightLightingFX LawnSite Senior Member
    Posts: 581

    I am on Keith's side,
    Focus on professionals you can network with, put all your resources there. I won't happen over night but it is a more proven ROI than rolling the dice on something else. I am tired of pissing money away. I am taking the philosophy that industry professionals are my most important clients. I am going to schmooze the hell out of them this year.
    ~Ned
     
  10. TXNSLighting

    TXNSLighting LawnSite Fanatic
    from DFW, TX
    Posts: 6,462

    Thats a good idea, spend advertising budget on networking with pool builders, landscapers architects, builders, theres a great idea! I think i will start working on that! I need to get stuff going, im bored!
     

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