How many 'one man shows' out there?

Discussion in 'Pesticide & Herbicide Application' started by A1Lawns, Feb 19, 2008.

  1. A1Lawns

    A1Lawns LawnSite Member
    Posts: 217

    James,

    this is GREAT to hear! Also very inspiring.

    What you explained is pretty much why I have gotten into the lawn care business. (Plus naturally I love producing great looking lawns and the customer satisfaction that comes along with it)

    I wanted to ask you 1) Why don't you do more lawn aerations? Or just make it a part of your program? I include at least one lawn aeration a year because of the obvious benefits of it. Or do you sub the rest of them out?

    Also, would you mind giving a basic outline of the marketing you have done to come to such a level of success?? :dancing:

    Thank you!
     
  2. stinkfoot

    stinkfoot LawnSite Member
    from sapulpa
    Posts: 25

    why put a pre-emerge on if you are going to bust it up with a aeration gypsum will looseen up soil same as aeration just takes longer
     
  3. Blink74

    Blink74 LawnSite Member
    Posts: 138

    Being a one man show, aren't you afraid of getting hurt while riding and the effects it would have on your business? I too ride. Up until last year I had a business partner. If something happened to one of us the other would keep things afloat. When I bought him out, I sold my R1 and gave up track days in fear of getting injured. I could never give up riding completely. I still have an r1200gs that I ride on the street, but I miss letting it all hang out on the track.
     
  4. James Cormier

    James Cormier LawnSite Bronze Member
    from Ma
    Posts: 1,218

    The main reason I started my own business was I figured I could work half the time for the same money as working for a big company. At the time I had two kids (4&2) and I really wanted to be apart of their life.

    First few years were tough, but in time things worked out okay!

    Usually I dont finish the aeration I sell, just because of time ( you saw that I ride my motorcycle 20,000 miles a year, right?:) ) And fall is a great time to ride up here in New England!

    Last winter I sent a letter to every estimate & past customer offering free fall core aeration if they signed up. Well I spent 3 days this fall doing free aeration's! :hammerhead: All those customers are signed up and prepaid for this year so it was worth it.

    My marketing secert, well it was simple. Telemarketing, Back before the no call list that was the cheapest & fastest way to build a company. My second season (1995, I really started in the fall of 94) I spent every night calling until 8:30 and spent every day for 1.5 months dong free estimates. I would generate 30 estimates every night, then measure them the next day. Remember measuring lawns?:laugh:

    My 2nd & 3rd year I got into mowing & Landscaping, somehow I lost a little focus on what I knew (turf treatments) and spent way too much time running a fairly large landscaping business. I was still doing treatments, I stayed at the 180-200 customer range for many years. But my time and energy was spent dealing with equipment, employees, weather and all the other crap that goes along with mowing.

    In 2002 I sold it off and its been the biggest blessing, I make more money, have far less head aches and far more free time!

    I had a big push in 02 to get the the 350 range of customers. I did mostly new paper ads, some direct mail and yellow page advertising. My newspaper ads were what they call inserts. I would pick a certain date and have 8.5x11 color ads inserted in the paper. I could choose the towns I wanted so I was able to be specific on where I wanted to grow. These worked very well for me and are pretty cheap.

    Now I just replace what I loose and dont do much advertising.
     
  5. James Cormier

    James Cormier LawnSite Bronze Member
    from Ma
    Posts: 1,218


    Yes very much so.


    But riding has been in my blood since I was very young. It a huge part of my life as well as my wife's, we ride together alot. Even the kids are starting to get into it, we got a JR50 and a few 4 wheelers right now. My oldest is taking the MSF safety course and plans on riding my duck to school before she drives the car :clapping:

    Oh, and the GS is on my short list of my next bike (currently my duck is # 17) I had planned on the new 800gs but seeing thats not coming out until sept I might just wait to see how the new Stelvio looks when it comes out! Im putting too many miles on the duck and I will never sell this one so I need another ride ( just sold my concours )

    [​IMG]
    [​IMG]
    [​IMG]


    My long range goals is to retire by the end of 2009...







    From doing daily production that is :laugh: Its time to get off the PG and sit behind the desk!

    Anyone looking for a job?
     
  6. A1Lawns

    A1Lawns LawnSite Member
    Posts: 217

    If you're going to aerate in the Spring, it's pretty standard that you would of course aerate first, then put the pre-m down.
     

Share This Page